15 Email marketing Tips Growth "subscribers"

Recently, HubSpot published an interesting research marketing database, using simulation to discover that the business database naturally decreased by 22.5% per year. And marketing Sherpas's research shows that the monthly data decay rate is 2.1%, compared with 22.5% per year. Research data from Webpower, the world's leading multi-channel, intelligent Marketing Service, also show that domestic mail marketing data lists also face the test of continual necrosis, failure, and loss of user data. Changes in organization work, cancellation of subscriptions or abandonment of old email addresses can lead to the loss and decrease of subscribers, which directly affect the potential sales conversions, reduce the rate of mail conversion, and affect the performance of users. For enterprises, the development of an effective user data list growth strategy to make up for lost mail subscription contacts, as well as the redemption of user mail marketing strategy, becomes very important. Introducing 15 simple ways to replenish and grow your mailing list database by constantly supplementing and growing your email subscribers.

1. Create excellent email content. If you want users to keep subscribing to your email and forward it to their friends, family, colleagues, and more fresh users outside the list to join your mail database, your email content needs to be blown away by your users.

2. Encourage your existing email users to share and forward your email by using the "social sharing" button in email and the "email to Friends" button. and include the "subscribe to email" CTA button or link in the email, so that those who receive the forwarded email can immediately join your subscription list.

3. Hold a subscription activity to activate the expired mailing list. If you have a list of old decay, create an appealing opt-in message to send to your old contact list, motivate them to rejoin your subscription list, and tell them that a contact who has not responded will be deleted. On the one hand, create a sense of urgency to return users who are interested in your mail, and on the other hand, improve the ability to send the entire message, reducing the waste of energy and costs.

4. Create multiple mail subscription preference types to choose from, then use more targeted content to send to specific areas of the population and turn them into stable mail subscribers. E-mail recipients are more likely to click on personalized messages related to themselves, and if you create multiple targeted subscription types, they will increase their chances of subscribing to the message.

5. Launch an event on the online/offline channel/social media to grow email subscribers. or free resources, or prizes, or contests participating in the registration, or promotional offers, etc., to collect e-mail addresses. It is also important to encourage users to further forward their sharing and bring more subscribers.

6. Add a subscription portal link to your employee's signature file to allow your employees and external contacts to register your mailing list.

7. Provide resources that are of interest to potential users and guide users to subscribe to messages. such as free e-books, white papers, case studies, training videos, seminars, free features/tool trials and other valuable resources, visitors are required to provide e-mail address for downloading, viewing, registration, etc., to collect new e-mail addresses. The following is the Webpower official website of the test account Free Application channel, click on the "Free trial" to the login page need to provide information such as email address, get a free test account to send mail. http://www.webpowerchina.com/

8. Put the CTA button in the social media page, the content, and link to the Mail subscription registration page.

9. Use the company's video channel to increase your mailing list. Add CTA and URLs to your videos to encourage people to subscribe to your list.

10. Provide users with a website subscription portal. The subscription portal is sharp and clear, making it easy for users to subscribe anywhere on your site, and lets users choose whether they need a convenient subscription or a preference subscription. Key locations include: Home page, blog homepage, about us page, contact us page, News feed, and more.

11. When composing external content, include the "Subscribe to Mail" CTA button in the content to allow users to subscribe to your mail. Webpower Official Sina Blog regularly released mail marketing, intelligent marketing-related knowledge cases, in order to facilitate the reader to receive and browse to the latest information in a timely manner, provided an email newsletter subscription button, submit an email address can be registered.

12. Use external resources to launch a promotional campaign on partner websites or e-mail newsletters, or find partners to collect e-mail addresses from external sources, such as marketing campaigns, to attract targeted subscribers. such as seminars, exhibitions, online and offline activities, collect user email addresses, develop potential users, to achieve mutually beneficial sharing. For new mail address users, it is recommended that you send a welcome email to confirm your subscription email.

13. Organize your own online or in-person events, such as meetings, conferences, events, educational forums, etc., and collect e-mail addresses using the Internet registration. If the webpower will regularly organize online and offline mail marketing theory, knowledge, case sharing activities, when the user immediately sign up to provide the name, email address and other information that has the opportunity to participate free of charge. Through the collection of email addresses, it is convenient to maintain long-term communication with customers. http://www.webpowerchina.com/knowledge/event.php

14. Encourage potential users to turn into online long-term email users in traditional marketing campaigns and print. such as traditional direct mail, corporate brochures, advertising leaflets, magazines banner and so on. Including a short URL, QR code and so on, so that users can directly complete the online subscription mail registration, scattered in the various branches of the channel users to contact with the mail, with the mail to strengthen contact with users and nurture.

15. Use paid search ads to link to the email Registration landing page.

These are the methods that can instantly realize the growth of the mail database, in the Daily Mail marketing operations, as long as you pay more attention, spend more thoughts, you can also find many new ways to cleverly increase your mail subscribers, when you inject a fresh mailing list in the mail database, it means that you will be able to nurture these new users, and develop into your new brand loyal customers.

15 Email marketing Tips Growth "subscribers"