2015 How do you make money in the micro business? How do you die? How to get born?

Introduction: At first, they ignored you, then laughed at you, then later with you as an enemy, and finally, you won. That's the case with e-commerce, and today's micro-commerce. After 2013 years of germination, after the outbreak of 2014, micro-commerce became a new business force to be reckoned with.

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2015 is a period of rapid development of micro-commerce, just in advance, disorderly expansion, it is time for the tide of the sand, how to die? Today, I am here to give you a detailed analysis:

Micro Business Dead Door:

One, only the overstocks will die

"Out of the sample, find endorsements, recruit agents, pressure goods", this is the current micro-commercial coffee is the typical way to play, there is a familiar wood? Yes, many years ago, China's retail industry experience of "chain join" trend is the same way.

So what are the advantages of the above model? Why does this model still have a market for so many years?

A: Simple management, disguised low-cost financing, can make the scale of rapid expansion. But it is also not forgotten that the brand, sourcing center and agents also exist between the game, will lead to loss of efficiency. It boils down to: Agent's fund efficiency is low, the rate of increase is high, the information transmission is not smooth, the supply chain is slow, the price system is chaotic, the stock risk is big.

Now, the consumer is more and more clever, the micro-commerce competition is fierce, desperately to downstream overstocks, figure momentary fast, finally, consumers do not buy, agents anti-water, greed and speculation did not pay the bill, Overstocks pyramid system will quickly collapse. I personally think that overstocks is the traditional mode of business, not necessarily bad, but can not control and deal with the upstream and downstream value of the supply chain, but also play overstocks, drum pass flowers, that is to die.

Ii. the death of a violent brush-screen person

With the rise of the micro-commerce, all kinds of advertising brush all over the circle of friends is an indisputable fact. In the micro-marketing expert Andong, micro-business-oriented, over-ripening market, we are robbing fast money, piling up product advertising, social "friends" of the patience of the exhausted, naturally triggered more and more people's antipathy.

In the 2015, the violence Brush screen will encounter more stringent treatment, whether it is the official platform, or social friends, will be the number, the black way to express dissatisfaction. At this time, still in order to sell goods and advertising, is Dead end, mindedly only want to make money, but the furthest away from the money.

So it's best to paint high-quality content at peak times. More to consider the "friends" of the quality, attributes, due disc, grasp the time node, bright deal, Sun products, resulting in interaction and social stickiness, is the right path.

Micro Commercial Gate

First, the community gifted students

In essence, micro-commerce relies on "people-centric". On social media, they are the biggest subjects of sharing-people become new channels. These users are communicators, distributors or marketers who are unimportant and important in trust and personality endorsement. Based on real-world sharing brings a trust premium, friends recommend things are temperature, trial, the use of the threshold is naturally greatly pulled down. This is forcing every micro-business operator to operate a "make friends feel very reliable" circle.

At the same time, in the world of mobile internet, want to let the browser become the purchaser (reference case: Andong stunned!) This is a difficult thing to do, and the social circle is the best way to compete with them. Therefore, the establishment of a high-viscosity community is the source of the micro-commerce to maintain vitality.

Second, the data of the students

Admittedly, the rapid development of micro-commerce, a year through the traditional business N-year road, before, happy horse enclosure, extensive growth, and now also into the era of intensive cultivation.

Do the micro-business, you dare not ask yourself, how old customers buy back rate? Average guest price geometry? What are the most consumer groups? These key data determine the efficiency of the micro-business, while backstage, the supply chain of the input, sales, storage data determine the turnover of funds, all of this depends on information, data management.

with the operational details of the data, internal, micro-commerce can constantly optimize themselves-the selection is unreasonable, consider the next frame, pricing is not appropriate, try to price adjustment, marketing has no effect, consider the design of new means ... Use these data analysis to improve the profit distribution mechanism. In this way, the micro-commerce has won the breakthrough of the Red Sea weapon.

Third, a team of students

To achieve the above two points, there is no need for team operation. Since then, the continued single-fight micro-commerce will be increasingly difficult. There is no doubt that the 2014-year dividend period, the micro-commerce industry is undergoing a variety of changes, a personal and marketing, community operations, product management, supply chain synergy and other roles, is doomed. In order to gather stronger power, we must improve efficiency by division of labor, and build team with each other and complement each other.

At present, the big micro-business agents have formed the company, began to step into the ranks of the regular army. The threshold of the micro-business agent, also from the past 350,000 dollars, the rise to the present hundreds of thousands of yuan. A few big-names of the micro-commerce, the total generation of about 2 million yuan, the province of about 30.5 million yuan. In the future, stragglers, I am afraid, can only be reduced to the end of the commercial value chain, the most prone to be squeezed.

More notably, in the chat interface, the "cheat" column of the "report" item adds the option "give money without shipping." As a result, Andong predicts that "micro-commerce certification" will likely be opened in the future, incorporating micro-commerce into regulatory management. It's hard for a highly dependent micro-trader to live without a team.

Thus, teamwork is the guarantee for the sustainable development of micro-commerce.

In general, the journey of the micro-commerce is still the stars of the Sea, into the Bureau is still justified by the surging. But in addition to excitement, players may have to pay attention to the life and death of the Dharma, lest the vanguard become martyrs, instead of being the fertilizer of others.

2015 How do you make money in the micro business? How do you die? How to get born?