22 Business Rules

22 Business Rules

1 leading law: becoming the first is better than doing better

2. Category rule: if you cannot enter a category first, create a category to make yourself the first.

3. concept principle: first, enter the consumer's mind better than entering the market first.

4. Cognitive rule: Marketing is not a product battle, but a cognitive battle.

5. Rule of focus: the most powerful concept in marketing is to have a word that represents the characteristics of potential consumers.

6. Proprietary rules: two companies cannot have the same synonym in the minds of potential consumers.

Step 7: What marketing strategy you adopt depends on the level at which you stand

8 dual rule: In the long run, each market will show a competition with only two horses.

9 rule of opposition: If you lock your target to market second, your strategy should be determined by the leader

10 subdivision rules: after a period of time, a product category will be further subdivided to form two or more product categories.

11 long-term rule: marketing can only show its effect after a period of operation

12 Extension Rule: there is always an irresistible pressure to force the company to extend the brand's product line

13. Sacrifice rules: make a profit only when something is lost

14 property rule: For each attribute, there will be a valid attribute for it.

15. Honest law: the consumer will discover your strengths if you admit your shortcomings.

16 unique rule: in each case, only one action produces significant results

17 unpredictable rules: you cannot predict the future unless you plan for your opponent.

18 rule of success: Success often leads to arrogance, while arrogance leads to failure.

19 failure rule: failure is predictable and acceptable.

20 hypes: the actual situation is often the opposite of that of the media.

21 acceleration rules: successful marketing plans are not based on time, but on Trend

22. Resource rule: without sufficient funds, good ideas will not become a reality