30% big growth: ebay's AH Q spirit

Read Lu Xun "Ah Q story" Friends are very understanding of the so-called "Ah Q spirit." In China, where the internet boom is booming, ah Q's spirit seems to be out of the domestic internet business. A few days ago, read the "ebay data show Taobao merchants digging the effect of a significant" news, once again saw a long-lost ah Q spirit, more accurately said, should be ebay's AH Q spirit.

"ebay data show the effect of poaching Taobao merchant" in the article on ebay's performance said: "ebay's data show that, as of May 28, ebay has achieved nearly 30% per cent growth in key data such as the number of new stores, online items and sales, in less than a time. John Donahoe, ebay's new chief executive, publicly admitted at the Goldman Sachs Internet summit that ebay had a poor performance in its China business with the previous ebay partnership. Two saying, which is the right one?

In fact, ebay's online product growth of 30% is not surprising, this is the ebay free strategy. But the nearly 30% increase in key data, such as online merchandise and sales, does not mean ebay has been successful, as ebay's data show that Taobao merchants have a significant impact on ebay has not mentioned the growth performance. For example, if ebay's previous sales of 1 million yuan, 30% after the increase should be 1.3 million yuan, and other competitors have more than 1 billion yuan in sales, so what is the significance of such a substantial increase in performance?

Put aside ebay key business data to achieve 30% of the big growth is true not to say, the most objective response to ebay's performance is its traffic. Although the Chinese don't like to pay attention to Alex's traffic, we might as well focus on it. Relevant data show that ebay's traffic is very low, less than Tencent Pat, not less than the Taobao, Ma Yun, the data in the picture is the best proof.

Figure: Ebay traffic Map (taobao for the blue above, Tom ebay for a close touch with the bottom line of the magenta)

In addition, the user activity degree is also the ebay performance good or bad one hard indicators. For the 5.12 Wenchuan earthquake, all businesses are donating their love. ebay, Tencent Pat and Taobao and other C2C platform also held a Yi Yu bazaar activities. Article released from the news to see the "ebay Wenchuan earthquake Yi Yu Bazaar" column found in the ebay fund-raising platform for the amount of fund-raising: 268842 Yuan, and Taobao is 20573991 yuan, and then see Tencent 22977798 Yuan. Ebay and Tencent Pat and Taobao difference is a hundredfold, is undoubtedly a barometer of user activity. Just imagine, if ebay active users are numerous, the amount of donations certainly not so shabby.

A little bit of business people will find that through ebay's Web site traffic, as well as the amount of Wenchuan earthquake donations, you can see that ebay's active users are not much, the total number of users is not ideal. For ebay such as c2c platform, not enough active users, how to create a substantial growth in the gratifying performance? Obviously, ebay said that its key business data to achieve a substantial growth of nearly 30%, is a bit of self-deception, this is what Lu Xun said the "Ah Q spirit."

In addition, the market share has proved again, ebay today's performance is far less than the "ebay data show Taobao merchants dug the effect of a significant" article described in the optimistic. Although the major media on ebay in the domestic market share of the figures are not very harmonious, the media disclosed that the market share of ebay is not more than two digits. ebay's key operating data has grown 30%, its market share is only about 10%, its performance remains unusually bleak.
Admittedly, the recent rumors about ebay and Wang Reilei is very much, the appropriate PR is not too. But it is too clumsy for ebay to eliminate rumours with nearly 30% of its key operating data. Because the domestic netizen is not a fool, traffic data shows that the performance of ebay is still difficult to use the word "brilliant" said. Blindly preach its performance, this is not the contemporary AH Q, what is it? We do not advocate "Ah Q" in the era of the Internet, we do not advocate "Ah Q spirit" today. So, ebay's "Ah Q spirit" a bit disgusting.