Search on the online keyword advertising business bull or its first advertiser

When we reported the comprehensive search online in August, we heard that  of the keyword ads will be online before the end of the year. Recently, the user @ Dusk space in the micro-blog, said the  comprehensive search keyword advertising business has been quietly online.

I tried to find that now the comprehensive search does have the keyword ads, but perhaps because the keyword ads have just begun, now I only found a pedestrian travel network advertisers. Their relevant key words are also very concentrated, such as Hangzhou tour, Yunnan Tour This "a certain tour" format and the Japanese tourism, Hong Kong tourism, such as "a certain tourism" format, and these key words of the advertisers are passers-by cattle tourism network (as pictured above). It seems that "somewhere to swim" and "travel" These two key words have been the way cattle tourism network down.

In addition, in search of the travel network competitors such as "leisurely" and "donkey Mother" and other keywords, comprehensive search will also appear in the link of the tourism network, however, this advertisement is not appearing in the search results of the queue head, but appears on the right side of the page to promote advertising, the following figure.

We know that keyword ads are several major search engines such as Google, Baidu, such as the largest source of income,  comprehensive search launched, we have speculated that the keyword ads will certainly appear in the  Comprehensive search results page, but did not expect their speed is quite fast.

In addition to keyword advertising, brand direct promotion has already begun to generate revenue for integrated search, but the brand to promote only for those more rich companies, such as Beijing-east, of course, the cattle network has also made a direct promotion of the brand (in the time of the bull in the Sequoia Capital and other investors to take 50 million U.S. dollars).

At present,  has not officially high-profile public users to open these two ways of promoting cooperation. Baidu will be in the "Baidu promotion link" several words on the hyperlink, link to Baidu to promote the homepage, but I only in  of the official website found on the homepage of the "Search agent and promote the consultation" contact, in addition to no other information, it is estimated to have a running-in period bar.

With the keyword ads,  of the comprehensive search from the doll into a young man will be able to survive, he is ready to take the prime of Baidu to capture more market share. Now 300 war is also a small friction constantly,  search officials micro constantly looking for Baidu stubble, but this will be able to win more public opinion advantage so as to seize more market share?

[UPDATE] After a few hours of this article, the comprehensive search of the keyword ads were removed, it seems that this is only one of their tests, do not know the product officially online to when.