5 Tips for selling your SaaS app

(This article also published in my public number "dotnet daily Essence article", Welcome to the right QR code to pay attention to. )

The articles recommended today are not related to specific technologies, but should be helpful for small business partners.

By the end of last year, enterprise applications, especially Enterprise SaaS, were more closely watched by investors. Many SaaS providers that are involved in enterprise applications get very high valuations and multiple rounds of financing. So how do you make your SaaS sell, or sell it more easily?

LINCOLN Murphy published an article called "SaaS Marketing Plan:5 Ways to Get your apps to Sell itself" to introduce you to 5 tips for selling SaaS apps:

1. Attract the right target customers. A business plan to be successful, the SaaS application to sell out, the customer is the first, and to find prospective customers, solve the customer is who, where the problem is the first place.
2. Manage customer expectations correctly. Giving customers false expectations can actually hurt users ' willingness to pay. False expectations management also reflects the development team's assumption that users will pay for their own trial experience products.
3. Eliminate user registration barriers. The more registration steps the more information you register, the less you will register. In the beginning, the user is asked to fill in sensitive information (for example, if the product can be tried for free and require the user to fill out a credit card) only to drive the potential users.
4. Reduce the cost of learning. Don't take it for granted that the user knows how to use it (especially at the beginning). That is, do not let users too much investment in learning costs.
5. Make the pay process easier. The SaaS sales process and usage process are tied together, so you should try to pay for the primary potential user during use (instead of waiting for the trial to end and then invite it to pay).
6. Bonus: Make it easier to share. Word of mouth is important for a SaaS, so it's also important to make it easier for users to share your apps and usage.

The above mentioned techniques, in fact, the author used a large paragraph of text to describe, but also with some vivid. I am only very brief here to express my understanding of the meaning, more detailed content, but also need you to "read the original" to understand.

Original address: Http://sixteenventures.com/sell-itself

5 Tips for selling your SaaS app