55BBS Hanwha: A beautiful girl's entrepreneurial life

Editor's note: For China's hundreds of thousands of community and personal webmaster, just the past 2006, is excited, lively, exciting year, but also concept, impetuous, regrettable year! Countless fashionable internet concepts and patterns have been born, countless investors quietly buried foreshadowing! What is exciting is that some stationmaster brand-new appearance, opened a new stove , got the investment, and some stationmaster successfully realizes individual transformation, website transformation. It is regrettable that some webmaster missed the opportunity to change, in the hesitation lost investment opportunities; some webmaster lost in the concept of their own, the site with the concept, lost the original Jiangshan.
Pole Chinabyte teamed up with Comsenz for readers to dedicate the "most influential webmaster" series of interviews, describing the growth and development of personal web site history, the process of building the webmaster station, listen to the webmaster on a two-year Chinese Internet View and reflection, and to understand the webmaster in the 2007 and future specific work direction and prospects.

This is a beautiful girl, pure childlike, talk between a little bit of spirit. She has had experience in the position of the President's secretary and assistant. 2004 resignation, a few friends pooled some money, set up their own personal website I love Discount network (55BBS), now she has through personal website advertising and corporate planning services to achieve break-even, and has 340,000 registered users. Two years of entrepreneurial experience let her stand on the Internet business success of the starting line.

Sophomore start business

"I am very restless, when I went to college, I did a lot of small projects, before college, in the middle school as a commentator, I am not afraid of people." "Hanwha that their innate personality is the premise of their own resignation and entrepreneurship."

Hanwha graduated from the University of Beijing Jiaotong University, majoring in business administration at the big two o'clock, she found that a lot of computer newspapers are very focused on college students, she joined several colleges and universities to this type of newspaper activities to sponsor, such as with the computer newspaper, the computer newspaper, the university sponsored a lot of annual reports, and then she will be at a favorable price for the newspaper students. "In your order dozens of yuan, the students are also happy, the newspaper is happy, a few years down the effect is very good, my pocket money is enough." ”

At that time the quota is limited, a school is hundreds of, at that time her deep feeling is: the business must let and you contact all sides benefit. Fame will be bigger, more opportunities for cooperation and more customers.

"Entrepreneurial incentives in school have, at that time that information asymmetry, after work, monthly have the money to spend, the feelings of asymmetric information more obvious." I thought, "What if someone gave you a flyer to tell you what the discount was?" You won't listen, but if someone you know tells you, you might be able to take a look. Young people have more and more money in their pockets, from the beginning to spending more money, I want to build a platform to tell them how to spend money. If you want to have a beer and skittles in Beijing, you can find it on the consumer advisory platform. The idea was finally put into practice after a few years of her work.

Resign to do website for reference overseas experience

"I was a secretary and assistant to the president at the earliest, and these positions helped me a lot," he said. ”

Hanwha resigned in 2004, when she was a project manager for an international certification program. "At that time parents always thought that they are still doing project manager, in my hometown is very proud of me, in order not to let them worry, I hid them a year, that year over the Spring Festival, in order to save money, to parents lied about too busy to go back." Later, parents know, very surprised: ' You didn't work ah '. "She said it was interesting.

"It's hard to start a business. I am a Shaanxi Xianyang, but like to eat rice. There was no way, no time, a long meal of instant noodles. In retrospect, the deepest impression is that every day is thinking about how to get the job done, when only a few people follow the plan to do one thing at a time. ”

At that time Hanwha did not have the ability to get the angel funds, also didn't expect to get financing, is her and friends together money. A friend asked her how hard it was to start a business, she always couldn't remember, "I'm so busy that I can't think of bitterness." If the thing that depressed, is to stay up too long, all out of black eye. ”

She claimed to be a contented person, never remember the matter, but know that only perseverance can go to the end, as long as there is always a way to insist. "It's a lot of pressure to get started." But for girls, between 24 and 30 years old is to establish a career of prime time, so I gave up the occupation, chose to start a business. But there were times when I couldn't hold on. ”

"Do the site more than three years, I feel the deepest is the strength of aggregation, according to consumers and the public's preferences, aggregation of all the power, you can do less." Do the website, the most difficult is the market work, the ever-changing, to continue to learn from the experience of other sites, the beginning, there is a Canadian website, is also a girl founded, now listed, for consumption information, then a friend asked me ' You are not to learn her ', friend this reminder, I try to study it, learned a lot of good experience. ”

At that time Hanwha often moved, but every time is better than the previous one. Now she finally came to Zhongguancun, in Zhongguancun Electronic building office, the ideal distance from her heart closer. And the 55BBS has achieved its own self-sufficiency, operating mode mainly rely on advertising and corporate planning to achieve. October 2005, 55BBS began to have advertising revenue, and grew at 200%.

Because of familiarity with the needs of consumers, now she also to provide business planning cases, to the enterprise packaging promotion, which has become 55BBS another stable source of income. Hanwha that financing is a latent rule, is through a very formulaic formula to calculate. In accordance with the current situation of 55BBS, using formulas to calculate the comparative deficit, so 55BBS now does not put financing as an important strategy to consider, but she does not reject.

"This year 55BBS will also develop new stable income, is what consumers look forward to, this year is the company's big development year." This year's plan is to develop the user experience in depth, prompting 55BBS to shift from community to portal. 55BBS from the Forum start to the community's leading, 2007 from the community to the portal transformation, in the home page can be linked into the BBS forum, but a part of the young people do not BBS, do not like the form of forum, but they can access information through the portal, this is the 55BBS customer depth mining process. ”

340,000 member into power Pillar stick to website rules

The initial expenditure of the website is bandwidth and hardware, then the number of online growth is too fast, 30% to 40% per month growth rate, but limited funds, the general signing of the bandwidth contract is one-year, she can only sign 3 months, edge to chip edge signing.

One day in the summer of that year, online people suddenly surge, bandwidth is not enough, old members know that the site will be upgraded, but after three weeks have not upgraded, we said that the estimated is no money, it is indeed the most difficult time, there are members posted for the website to support the development of the site. When it comes to this, she looks very happy. "But it's hard to give up, and I finally declined donations from members. But this comes from the inner power of the netizen support me, let me more firmly believe in own career, believe that the road of the multi-party sharing must be successful. ”

55BBS has done a survey, now the site's members from all walks of life, mostly white-collar workers, this can be based on the number of work and online peak segment calculated. Currently, there are 340,000 members in the 55BBS, only in the Beijing area. She plans to open up after 08 and make local channels.

For her, the source of information for the 55BBS website is the strength, which is the result of the long-term work on the posts. "Some places have discounts, but only to go to know, I was at that time every day is a collector, almost all the shopping malls have run again, when the entrepreneurial people collectively to do collectors, gather the information sent in the forum, looked at are very contagious, such as the Beijing office of the delicious and so on. At the same time, consumers also put the consumer experience on the 55, so that information content led to a virtuous circle of information. ”

Hanwha has always been proud to be able to maintain a good community cultural atmosphere. "The civilized website of friendship and mutual help can not be easily done, and the initial stage of construction has also undergone great pressure, but we insist on doing it according to our own rules." ”

In order to stick to the rules of the website, she often reluctantly. She told Chinabyte: "The site's points are upgraded from kindergarten to Ph. D., when the site appeared a university student level members, and high level members of the people are more valuable, but he quarreled online, violating the rules of the site, we directly to the first university students to prohibit." But we are adhering to the rules until now, creating a virtuous circle of cultural atmosphere. Now, as long as the site to send small ads and curse, we will point to the report to deal with. In real life a village can do Night, also some local law and order chaos, on the net, 55 can do Night. ”