8. Lessons learned from more than 2 million RMB-3 points learned from 3 products

Abstract: three mobile Internet products have been developed successively. Two products are involved in the creative stage and the three most important points are learned: Fast iteration, continuous trial and error, understand user requirements.

Health care sharing: Part 1

The first social app: migrate customer ekeo

The first product is a social app "Mobile ekeo", a social tool centered on social networking with acquaintances and real parties. With the customer migration as the core to solve the Party's difficulties, you can quickly initiate or participate in Party activities by the customer migration to determine whether the participants have set foot or arrived.

I was most impressed by the continuous revision of this product. I changed four versions before, after, and after (more than one year in the middle ), but it was not put into the market as early as possible. We hope to make a perfect product and then invest it in the market. But in fact, Android has just been developed and cannot be promoted until the capital chain breaks down.

If we have a fast iteration of this product, we should first make the most core functions into the market to verify whether this product works, it may not waste one and a half years on this product.

Afterwards, we concluded that this product is biased in the grasp of requirements. The core requirement of people at the party is not to solve the problem of Participants arriving at the conference, but to enjoy good food, fun, and a variety of wonderful things.

Second social app: Mixin

Mi Xin Introduction: the world's first regional inductive social networking application, you can sense friends and friends nearby at any time, trigger mutual "air gap" between you and Ta, contact information will be available immediately, you will not miss any new friends or favorite objects you like.

This product team was the last app "customer migration ekeo" team, so everyone was familiar with it. At that time, we learned the lessons of the previous app, one month later, the product was launched. During the R & D process, the push and promotion activities were synchronized.

In the process of continuous iteration and trial and error, I slowly discovered the problems of this product:

1. this is a passive social activity rather than an active social activity. If you want to use this product to meet strangers, you must be within mb. However, in most scenarios, users do not often move around, only living in a certain region.

2. This product for silk cannot provide enough topics to meet social needs. For example, I met a stranger and told me that I didn't know how to chat.

3. This product must use mobile phone numbers and address books, but in fact, it is costly to get the user's mobile phone number. At that time, the text message industry was just reorganized, and the delay of text messages was often very serious.

During the trial and error process, I slowly felt that this product was not working.

After the app was finally operated in August this year, the team was disbanded.

Section 3: cloud backend service bmob

I joined this company after the Spring Festival, and I was most impressed by the concept of "customer service for all.

In a company, customer service is the role that maintains the most close contact with users. However, in traditional ideas, only specific customer service can access users, other roles in the team do not touch users.

All customer service means that everyone in the entrepreneurial team should contact users, understand user needs, and integrate with users. What kind of good products can be developed even if users do not know?

However, many users do not know the problems that I think are very simple. This requires me to constantly change my mind and think about problems, communicate, and explain problems from the developer's perspective.

In this way, I learned how to communicate with the user, and the requirement for the user is more detailed.

Zeng jiansheng: After the establishment, development, and collapse of mobile Internet start-ups, 2 million of entrepreneurial capital is exhausted. Qq & Personal ID: 384164942.

8. Lessons learned from more than 2 million RMB-3 points learned from 3 products