A brief analysis of Jingdong Mall Products List page Why give up the spider

Let's take a look at the Product List page of Jingdong! Let's start with two pictures and compare

　　

This is the URL and caption description that the spider intercepts

　　

This is the URL and caption description I saw

The two are the same link entry, but the effect is completely different, when we enter the "air conditioner" list, its program (shown below) user address, display its geographical title and list products are based on the local goods for display, I am Chengdu, so here I see the title is "Sichuan Chengdu air-conditioning" " Market price evaluation of genuine licensed "!

　　

From the above we can see that this page is not included, that the spider may not climb here, look at the picture below, this link is through JS to judge the jump!

　　

From the above several comprehensive view, this page SEO is done quite rotten, did not include, where to SEO can say?

All know that the collection is very important, because this is the premise of ranking, so we do the site should be as far as possible to meet the spider! Yes, we should try to cater to the spider as much as possible rather than to cater to the spider, if we fully cater to the spider, this page should be like this:

Click on the "air conditioner", the URL is definitely http://www.360buy.com/products/737-794-870.html, the Product List page should be a nationwide product display, the scope of the expansion of the country, then the goods must be many, And will be the status of the goods, Chengdu has no spot, Beijing always have it, Beijing does not, the rest of the always have it ...

But this has the problem, if the user wants to buy an air-conditioner, but this air conditioner Chengdu is not goods, can Beijing have the goods, this causes the user may not be able to shoot (the product of the goods cannot be photographed), the user chooses a half day incredibly cannot buy? That's a big question, but who's going to do it for the second time? or some users will choose to have the goods of the land, shot, If the goods in Beijing, the user photographed, who can guarantee that the goods can be delivered to the user's home the next day? All know Jingdong in and Taobao competition has a very big advantage, that is speed and free postage, most products can be in the next day or even the day of arrival, Taobao sellers can not have a few for you to send the downwind of the mail. Postage from Beijing to Chengdu is very expensive, and users are very difficult to receive the goods soon, so that its speed and free postage advantages.

Perhaps some people think that this problem can be solved by a regional classification! In a prominent position on the page to place a classification choice, if I use tile, China so many place names, one show out, that's how much area Ah! Tile is not good, then only use the Drop-down, Taobao that style is very nice! Such a thought, Looks good, the user came in to let him choose his area, but we all know that any one page may have a blind spot, even for individual users, even the navigation is blind spot, so that may occur in the previous question.

And some users will feel very troublesome, users feel the trouble will happen what the consequences of everyone should have a spectrum of ... Is there any way to solve these problems? Jing Dong came up with a way to use JS to judge the location of the user, and then automatically jump to the geographical product list!

The consequences of this have been seen, the confiscation of the record, is tantamount to give up the spider, a lot of webmaster can not make this decision, including me, but Jing Dong did, we can see the product list of all products are in accordance with Chengdu whether there are goods to show inventory, the following several pictures are very good proof of the benefits of doing so, Judged good user area, the region has the goods must be in stock, as for the local no goods, we can not give up ah, maybe users just this? Book two words, directly to tell users, the goods 1:30 will be unable to, let it have psychological preparation, a few days also does not matter, so will not because of the speed of delivery and let users dislike.

　　

　Let's take a look at the drawbacks of this automatic judgment.

We all know that some people's computer's IP address is not his local, because some people like to use the proxy, also some people like to use VPN, there are some ISP problems (such as my home April broadband, IP address is often not Chengdu), there are some other reasons I do not know that caused by IP is not local. What about this part of the user? Automatic judgment is definitely wrong.

Through IP judgment is wrong we can not solve it? The answer is of course negative, the previous article countless times mentioned the user behavior of this element, since the IP can not be judged, then I look at the products you purchased before the delivery address, for most users, The last few transactions in the delivery address must be the same as the delivery address is the same (very few people often move or job-hopping, outside the people who are also rarely in the network shopping on the road), so according to this rule to judge the words should be more accurate.

The first time to come, and the IP address is not local users how to do? Fish and Bear's paw are not to be both. This type of user only let him in the purchase of products when he chose the inventory area, although the trouble point, if the loss of orders, but also can only be so, perhaps Jingdong has other good ways to solve the problem, but I did not find it.

　Finally, summarize:

Judge user Locale method: User IP and user behavior! Between the spider and the user, Jingdong chooses the user, in the majority and the minority, Jingdong chooses the majority, very wise choice! There are countless choice questions in life let us choose the answer, between the spider and the user, how do you choose?

Article by the steel net http://www.gangdu1688.com original share, welcome to comment on the guidance, reproduced please keep the original address!