A brief period of spring and autumn--three Netscape company of the company with the opportunity

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1. Microsoft's control of the entire microcomputer industry lies in its control over the interfaces that people cannot bypass when they use their computers-the operating system. However, Netscape controls the way people interface to the Internet.

2. Netscape in the face of Microsoft's cooperation to think of the consequences, the final choice with Microsoft a spell

The reason is:

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3. Technology cannot be a monopoly, and Netscape is an example

4. Microsoft's strong executive power, embodied in the challenge with Netscape, put all the resources to develop IE. Although the early IE from the technical level and Netscape's Netscape gap is very large, but through the binding of the operating system, or from the market occupancy rate of more than Netscape. Microsoft defeated Netscape by bundling this non-technical, non-normal competitive approach

5.google Page Summary: Although Netscape in Microsoft bundled with the promotion of IE, doomed to escape bankruptcy doom. But Netscape also has its own problems. The main is Netscape in its browser best-selling to network users when there is no danger.

• It did not pay attention to controlling the content of the Internet, so it lost the possibility of protecting itself and attacking Microsoft. Originally it was most likely to be Yahoo.

6. Netscape's failure:

• It did not expect Microsoft to use free dumping in commercial competition, and because of the high profitability of Netscape at the time, it believed that even in a price war, it would not necessarily lose (it did not expect Microsoft to sell the price to 0)

• Blind self-confidence in their own technology leadership, technical advantages are fundamentally unreliable, users of the Web browser there is no loyalty to speak of. For most users, all that is needed is free, pre-installed, functional, and fast enough.

• The business model also stays in the selling software, because Microsoft can rely on its own strong execution, through monopoly, striking.

• Although Netscape is grabbing users, it is buying users of Netscape software rather than users who actually use the Internet. At the time of the rise of the Internet, a simple Hotmail simply achieved half of the Internet's total traffic at that point alone.

7. As the inventor of the browser, Netscape could have been the leader of the Internet, but was defeated by Microsoft's monopoly hand and its own vision.

Reading summary from Dr. Wu's "Top of the Wave", 12th: the brief spring and autumn-the company's three Netscape company

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A brief period of spring and autumn--three Netscape company of the company that missed the opportunity