A business model worth 70 million is sold out on dogs, and pig pays for it.

Everyone has a selfish side, including me. I didn't want to share it with you, but I thought about the encouragement and support many of my friends gave me and finally decided to share my business model worth 70 million, the wool is on the dog and the pig pays for it.

A brand named Monroe appeared in the Chinese market. It only serves as a women's pajamas product, and the sales price is 188 yuan. There are only two styles, and the sling and shoulder are only two colors, orange and purple. They use a different sales method to deliver. How can we send it? If you wear it for free and it feels good, please help us publicize your reputation.

 

If this nightgown is sent to you, do you want it? Of course.

 

But he made another request. We can send it to you. Can you pay the express delivery fee? The express delivery fee is 23 RMB, But it supports cash on delivery and return. Consumers are at zero risk. This means that you can get a 188 yuan Women's pajamas for the express delivery fee of 23 yuan. Do you want? Maybe you may not be tempted to see it for the first time, but if you find that 157 websites are advertising for him at the same time, will you open it? So, I believe at least 80% of people will order one.

 

So how much? In the first stage, we will send 10 million pieces. We can calculate the cost of 188 yuan and 10 million pieces, which is equal to the amount of money? 1.88 billion RMB, the company is willing to take 1.88 billion RMB to hit a market. Do you tell me such a company? There should be no or few. Maybe many people will think that they are making money and earning money.

 

However, this company is neither the top 500 in China nor the top 500 in the world. At this time, many people will decide one thing even if they just want to satisfy their curiosity. Then, you will leave your name, phone number, mobile phone number, and address. After 13 days, the express delivery will be delivered to your home. You can open the envelope and see that the quality of this pajamas is really good, there may be more than 188 or 288 in the market. Do you want to pay the 23 express delivery fees?

 

What does this company do? Is it charity? Or do I have to pay for it?

 

Well, I will take you to calculate the bill and send 10 million pieces of pajamas for free. First, we need to solve the supply problem. People who do business know that Yiwu commodity wholesale market in China is world-famous. There are many small garment processing plants there, so the cost can be very low.

 

I have 10 million pieces, so you can make 10 for others and 8 for me. Note: It is women's pajamas in summer. The first is simple style, and the second is provincial fabric.

 

Why can 8 yuan of pajamas be sold for 188 yuan in the mall? If we buy a pair of shoes today, the market cost is 50 yuan, but it is not 300 of the brand name sold in the mall, It is 500 of the brand name sold, good, where is the money between 50 yuan and 300 yuan? Mall, that's right. The mall received 27% to 33% yuan, and the salesclerk got 12% yuan. The production cost of Monroe's pajamas is only 8 yuan, but there is no mall link in the hands of consumers, so 8 yuan of pajamas get the mall to sell 188 yuan.

 

In this way, consumers get benefits and are unhappy?

 

The next step is the issue of express delivery. We usually need at least 10 yuan for the smallest parcel, but if I have 10 million parcels to deliver in your company a year, can I be cheap, so, final 5 yuan, because summer women's pajamas are very light, very small, an envelope can be mounted.

 

There will be no advertisement below. Originally, there is no need to spend money to do this free-of-charge advertisement on the Internet, because the website requires a page view. Try it today. If the product is free of charge, I promise that n-plus websites will help you deliver things. However, in order to make my pajamas more crazy, I will give you a commission of 3 yuan if I send one on your website, are you going to drive advertising crazy? As a result, all websites help with advertising.

 

Okay, let's calculate another account.

 

23 RMB minus 8 RMB minus 3 RMB minus 5. How much is left? Seven yuan, that is to say, they actually paid 16 yuan for a pajamas, but the consumer paid 23 yuan for the express delivery fee. That is to say, they only need to send a nightgown and earn 7 yuan. there are 1.3 billion people in China. Can they send 10 million yuan for free a year? The answer is, of course. Finally, they earned 70 million yuan for a year to send their pajamas.

 

What did this company do? Who delivered the parcel? Courier, who made the advertisement? Who makes money on websites? They make money.

 

Well, next, let's take a look at the profits of other people. How much do you think the factory that produces pajamas can make if you sell 8 yuan of pajamas? Each item can only earn 1 RMB, but a 10 million order is received. Do manufacturers want to do it? The express delivery company collects 5 RMB. How much can the express delivery company make? It's also a dollar. There is no cost for website advertising, so the net profit of the website is three.

 

Together, the three workers earned 5 yuan for one piece, but they didn't make much money for anything? 70 million RMB.

Ladies and gentlemen, how many people are there in this company? The company has four members, from the President, design director, sales director, to accounting. If I have earned more than 70 million yuan, the most important thing is that they did not do anything.

 

This is the power of the business model.

 

Today, the market has changed from wool to dog, and pigs have to pay for it. Has the market changed? Has your business model changed?

 

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