A cliché: The value of network advertisement in the network marketing of electric business

In the article "The essential characteristic of the network advertisement", it concludes the four essential characteristics of the network advertisement, and the analysis of the essential characteristics of the network advertisement lays the foundation for understanding the value of the network advertisement deeply. From the effect of the network marketing function, the network marketing value of network advertising can be summed up as six aspects: brand promotion, website promotion, sales promotion, online research, customer relationship, information release.

(1) Brand promotion. Network advertising, one of the most important effect on the performance of corporate brand value, which also explains why users browse without clicking on the network ads will also be in a certain period of time, in all network marketing methods, the network advertising brand promotion value is most significant. At the same time, the network advertisement rich performance means also provides the necessary condition for the better display product information and the enterprise image.

(2) Website promotion. Website promotion is the main function of network marketing, to obtain as many effective traffic is also the basis for the effectiveness of network marketing, network advertising for the role of web site promotion is very obvious, usually appear in the network ads "Click here" button is to promote the best website support, network advertising ( such as a variety of banner ads on the Web page, text ads, and so on, usually linked to the relevant product pages or the home page, users of the network ads each click, means that the site has brought the increase in traffic. Therefore, the common network advertising forms for the site to promote all have obvious effects, especially keyword ads, banner ads, e-mail ads.

(3) Sales promotion. Users are attracted by various forms of network advertising to obtain product information, has become a factor affecting the user's purchase behavior, especially when the network advertising and corporate Web sites, online stores and other network marketing means, the effect of this product promotion is more significant. Network advertising for the promotion of sales not only in direct online sales, but also in the Internet to obtain product information on the promotion of sales under the net.

(4) Online research. The value of online advertising can be expressed in many aspects, such as the study of consumer behavior, the promotion of online questionnaires, the testing of various forms of Internet advertising and the effects of advertising, and the user's views on new products. By conducting online surveys through the mailing lists of professional service providers, you can quickly gain feedback from specific user groups and greatly improve the efficiency of market research.

(5) Customer relationship. The function of tracking and analyzing the user's behavior in the network advertisement provides the necessary information to understand the user's requirement and purchase characteristic, which not only becomes the part of the content of the online research, but also provides the necessary condition for establishing and improving the customer relationship. The improvement of the customer relationship by Internet advertising also promotes the improvement of brand loyalty.

(6) Information release. Network advertising is a means of conveying information to the user, so can be understood as a way of information dissemination, through the network advertising, not only can the information published on their own website, can also be published in the number of users more, the user positioning a higher level of the site, or directly through e-mail to the target users, In order to obtain more users ' attention, greatly enhance the network marketing information publishing function.
Network advertising in the electric network marketing value embodiment, online advertising in the life of the ubiquitous, gradually changing people's lifestyles, E-commerce network Marketing has a fundamental role. In the marketing of electric dealers, we should be good at using network advertising to do network promotion, promote sales, maintain good customer relations, the perfect embodiment of network advertising to the value of the electric business marketing!