A few lessons to share as a personal webmaster

Review the mistakes made by zcom over the past year and share some of the lessons of last year.

The biggest mistake is losing focus .

We did a lot of acquisitions last year, we made a lot of investments and even invested in an in-house media company. The mode of their magazine is to put a magazine rack in the hotel room, and put their own and outside magazines to sell ads. They want to replicate Jiangnan spring's niche pattern, where we felt there was interaction, so invest them. This investment, from a financial point of view, to this day or our money-making projects, is doing the right thing. However, several founders recalled that they made a big mistake from a company perspective.

Why? When you can't focus on the experience of the company's top management, even if you make money on other projects, you lose focus. This is the biggest mistake we have made in the past year.

making products easy to ignore customer value

Last year's Web2.0, community, wireless service is very hot, in the selection of products, we are more or less involved. But we choose to enter which industry or choose products, forget to do the most basic point of the site. This is also me and you personal webmaster learned the most central point, is what you do to provide users with what value, this value is he dispensable or he can not be separated from the thing every day.

For example, IM or QQ has become a lot of people can not be separated from every day, if the rogue plug-ins deleted, they will be installed again. In the same way, no matter what product you do, you must first understand what is the core function that users use every day, and the product you provide can help him solve the problem and add value to the core requirement. This is the most essential thing we ignore when we choose our industry and products.

After we acquired FlashGet last year, the partners did a discussion on the internet on what exactly is not the area of concern, in addition to Web2.0, community, wireless services in the three areas, download is more than 80% of the demand for products, so we focus on the core business to build downloads and data distribution platform.

When we make a correct product, we find that the growth of free flow is very easy. But we did something wrong, and we were misunderstood as rogue software. Only 20% of Chinese people look at electronic magazines, and our promotion force is too strong, too want to make this market quickly big and once the client promotion accounted for the user's 30%-40%, or even up to 50%. That is to say, only 20% of the users need products, and we have to let 50% people accept, As a result, many users do not remove. When the user found out and pretended that we were hooligans.

We have a bitter experience in FlashGet, deeply inspired: in the selection of a correct product, to really help users to solve his basic needs, this is the most important.

the best people want to really love their careers

The last point is people, the team members are the most important.

We have been expanding rapidly as an emerging start-up, but have not done very well in the real introduction of technology gurus and product gurus. This is what we think when we do flashget, and try to bring in the top talent in the industry.

What is the top talent? Do business executives have their own understanding, but my understanding is: pure technology and product people must have to do something he has unlimited love, not for money to do. Two days ago we flashget the project team picked up a treasure, this baby is a big American company's high-end technical staff, he volunteered to come to our side to develop FlashGet project.

During the interview, I only ask one sentence: Why give up a well-paid job to a risky entrepreneurial company: He said: "The thing that I want to do is to do everyone needs a software, I think the FlashGet project can do this, I just want to make this thing." The results were added to the FlashGet project the following day.

I think it's very important for the success of the project to do anything, the reasons for team members to do it, and the ability to make the most of it.

Do the internet entrepreneurial company is very difficult, such as we do in the flashget, my heart rate of the number of times also have many times, sometimes a new version of the issue may have a bad function, in the user forum to scold a sound, the entire research and development team will be overnight improvement and send a new version. Starting a business is really a tough job, but when you can really enjoy the process and truly love it, these difficulties can be overcome.

07 Challenges and opportunities coexist, I share with you, forever, forever, never give up, as long as you do not give up, must be able to wait to win that day.

(This article excerpt from the April 21, 2007 Webmaster Conference speech)