A letter written by Li keying from the employment guidance center of Peking University to College Students

Hello everyone, Peking University students:
Another day is approaching graduation. Year after year, in this season of cyclical reality of dreams, for generations of new students, they are mentally and physically ready to go to a new life, is not an easy process.
As we are about to take profit at your own expense, it is very important to consider the balance of economic benefits: Where is the first payment for a house? How can we share the Feast of China's rapid economic growth?
To put it bluntly, it is just what kind of future is, and how can we get a good job.

Reality and positioning

PositioningIt is a word that has no interest and is not a coincidence, but it is the end point and start point of everything. For example, why does it involve postgraduate entrance exams and why does it need to go abroad?
Although it is important to learn from history, it is not just because Peking University Students in history did this, it's not because other people do this. The more important reason is that you need to do this for your next life goal. we should be clear about the benefits of going abroad or postgraduate entrance exams, and this benefit is superior to direct employment after graduation. It seems that job hopping should not be because the current job is not good enough, but you should be more satisfied with the new job.
First, you need to know why you chose a company, and then you need to know why the company wants to select you (what it can give you, what you can give it ).
Before taking action, we may ask ourselves four questions:
-- What kind of life do I want?
-- Can I find my desired life for my selected job?
-- Do I like to do this job?
-- Is my ability sufficient to do the job well?

Today, the pace is getting faster and faster, and the simple life with ease is becoming a kind of luxury desire. The spring flowers bloom in the sea and care about food and vegetables from tomorrow. This kind of life is not only healthy and simple, but also waiting for expensive, if you do not have enough savings and hedging capabilities, you need to live under the protection of a powerful and well-developed welfare system, which is not yet available.
The times of our life are much different from those of our fathers. Under the calm water, there is a sudden dark stream everywhere. You need to make beautiful results quickly and efficiently; otherwise, you will easily go out. For example, tens of thousands of books are published every year in China, but those books that cannot be quickly published will soon be removed without mercy, this provides a basis for speculation that publishers publish 80% million books because they can make profits by 20%.
This is what we are facingReality.

Some fresh graduates tell me that the biggest confusion in finding a job is that they don't know what job is suitable for them. How can they find a job that suits their professional interests and provides a high income.

First talk about the industry

In reality, on the one hand, it is a headache for employers to find the right people to fill the vacancies in important positions. On the other hand, a large number of job seekers are struggling to find satisfactory jobs. In those fast-growing industries, such contradictions have become increasingly prominent.

Some people think that a good industry is not easy to enter. I personally hold the opposite opinion.

The reproduction and growth of talents require a certain period of time. In a certain period of time, there are some qualified people in the market. If the industry grows rapidly, the supply of talents will often fail to meet the needs of the industry.
As a result, employers must face the reality and reduce their employment requirements. For example, in the past, some jobs did not consider fresh graduates. Now, there are not so many skilled candidates that can survive, so we have to face up to the reality, we are considering accepting new graduates. At this time, new people are in a relatively cost-effective position and can get a good start point. This is also the time for your professional and good education to play a role at birth.
My personal point of view is for your reference. In China, such as the Internet, education, medicine, communication, and energy industries, they are all optimistic about the industry, with high profitability and value-added, ability to resist cyclical inflation.
There was a joke that a young lady sent a text message to her fellow villagers, saying: "A Lot Of Money, stupid, come on ." Sometimes our peers joke that there is such a taste in this market, there is a lot of money (the industry's economic benefits are growing rapidly), people are stupid (qualified candidates are getting harder and harder to find, therefore, employers have to lower their requirements. It does feel that the average quality of personnel is declining. Although not "stupid", it cannot be the same as five years ago.-high incomes and good development, it can also meet your professional aspirations, so it's not "coming soon.

Besides, Major, interest, and income

In universities, we primarily cultivate ways of thinking.
I hope that your major is what you like and meets the needs of the macro-economy trend; otherwise, it is time to carefully select a career.
Professional, such as chemistry, should be regarded as a professional counterpart when entering a chemical company. After you go in, do you want to do sales, market, or R & D? The income of the three functions is good.

During the interview, I like to ask two questions for new sales applicants:
-What do you think is the psychological impact of new sales?
-Why do you choose the sales profession?
A Mei from Huazhong sci-tech told me that she sold insurance during the summer vacation, and her performance was better than that of other students. She thought that the main difference between her and her classmates was that other students felt they were asking for help, it hurts her self-esteem, and she can overcome this feeling. The more people ignore her, the more motivated she is to make the guests pay for money from their pockets, in addition, she constantly hopes to sell better.
I'm sure she knows at least what sales is. Her answer to the question "why do you want to sell?" is better than the answer "I like to deal with people" (in fact, among the newcomers who provide this answer, more than half of people do not like dealing with strangers, or even fear dealing with strangers ).
She said that it is the two most basic points for new people to determine whether they are suitable for the sales industry: whether they can meet the psychological barriers of asking for personal injury and self-esteem, and whether they can achieve continuous improvement indicators every month. If you cannot close these two items, you will not be able to survive in the sales line.
Some new people, who have excellent academic performance and good interpersonal relationships at school, are active in various Community activities. But once the customer leaves the house, they will no longer be willing to meet the customer next time, the cold face of the customer gave him a sense of shame, which made him feel miserable. He even thought this life was boring. Some people will get bored with the lack of indicators at the end of the month. Such a person is irrelevant to the high income of sales. Do not apply for a sales job for a temporary job.

Perhaps because of the above reasons, I have noticed that the percentage of graduates from prestigious R & D schools is the highest each year. First, there are not many vacancies in R & D, that is, when you are in the initial stage, the total social demand is limited. Second, to do this, you need to focus on your talents and be crazy. It is depressing for a Chemistry engineer who cannot make a recipe that brings beautiful sales in his life. Only by converting science and technology into productivity can you realize its value, so he could not be a "Scientist", but a "Senior Chemistry engineer ". In other industries, after 35 years, totally is not a competitor of young people.

The position in the marketing department is one of the most ideal and popular positions, and has the characteristics of high income and high privilege. People with lofty ideals need to know that almost all marketing managers have done sales, in addition, top sales is used for sales.
In addition, if you want a comfortable and indifferent life, the marketing department is the most inappropriate. Although it does not carry the indicator pressure every month, you do not need to ask people to be sold. To make a market, we need the kind of people who are excited every day and pursuing their ideals with the passion of shape the market. Naturally, they have high requirements for logic and strategic thinking.

Although not all people are suitable for sales, I am very willing to recommend new people to start their career from sales. Let me give you a few reasons for doing sales.
1. More than 70% of CEOs are born and sold;
2. If you can make a three-year sales promotion and do nothing in the future, you will belong to the most powerful group and have the courage and ability to overcome all difficulties;
3. Sales are the jobs with the most opportunities for promotion, which are much more than any other function, such as finance, such as HR;
4. Sales are jobs that can bring the most lucrative benefits, especially in the early stages of your career. It helps you quickly complete the original accumulation of capital;
5. Sales are the easiest job to look for. They need to be sold everywhere and have a long life cycle. They can be happy until they are fifty years old, which is equivalent to enhancing their professional security in disguise.

For example, if a new employee can join a Fortune Five Hundred company, the starting salary would be almost RMB 3000 to RMB 6000. Maximum maximum will give you 8 K technical talents. (The annual salary of foreign companies is mostly between 14 and 16 months ).
If you do not get a promotion, you will get a salary increase based on your performance every year based on the CPI increase rate. In these years, 8% is the average salary increase adopted by many foreign companies, therefore, it is easy to calculate how high your salary will be after three years and five years. (I will not talk about the price in Beijing or Shanghai)
If you make sales, your income will be double, because you have a considerable bonus. At the same time, the probability of your promotion will be at least doubled.

Empathy and decent Learning

People have four origins: family, place where they grow up, education, and occupation.
As a graduate of Peking University, you have proved your learning ability and knowledge.
In terms of probability, your IQ should be higher than the average level, and your English should be good. I have read a lot of mainstream books and have the opportunity to hear more mainstream opinions, therefore, you can better understand the information related to macro trends. Therefore, in terms of the probability of a new employee, you should have the advantage of choosing a good position.
However, the birth of education is just a ticket. Let's see what you haven't confirmed: your influence, your adaptability, and your ability to withstand pressure.
All in all, your productivity must be higher than the average productivity to make sense to the users. By then, you will not be the labor cost of the enterprise, but the talent, otherwise your education will only be yours.

A good job always exists. The key is whether you are a potential talent. The question is back. What can you do in the future? What can you do now?
In general, I personally feel that the maturity of new graduates has improved. Two years earlier, new people came to the interview, and the resume was fashionable: "Give me a pivot, I can shake the earth", or: "Give me a chance and surprise you."
Last year, I suddenly realized that everyone is not setting foot on the earth.
Sometimes, when I hire a new employee during an interview, the other person often takes the learning and interpersonal skills as their main advantages.
This is obviously an improvement. whether you plan to enter state organs, public institutions, or well-known foreign companies, you all like smart people. when you go to an interview, or when you first get to work in a unit, being decent is an important basic game rule.
If you want a decent future, first you need to understand some decent rules,
-Do not be confused during the interview. The tone of speech speed is moderate.
-Boys do not wear white socks when wearing black shoes
-Learn to listen
-Sincere and polite
-Know your strengths in learning ability, logic, and passion and show your normal interpersonal relationships
-Understand that you need to reassure the other party in terms of being under pressure and facing setbacks, and have instances ready to persuade the interviewer
-Understanding the accumulation of the industry is very important to you, and HR usually has a concern for a resume that has been changed for less than two years, unless the job is too bad or the new job is really good.
-Newcomers like to ask what kind of training does your company provide? But in fact, 70% of the knowledge comes from practice rather than the classroom.
-The last one is to know that people like the passion and strength of new people, but do not appreciate the courage and confidence that is not justified (for example, they sneer at a 0.15 million annual income; do not pay attention to the objective fact that many people earn less than 10 million in their life, or think it is because "those people are dumb than me "; or paste IBM and Ms's offer to the school's BBS and tell the world "I decline their offer ").

Manage trainees

Overall View of well-known foreign companies hired management training students, they all share the same characteristics: IQ is absolutely high, EQ is higher.
It's worth noting that the world is well-behaved.
I once talked with several management trainees. I asked them if they knew that they may have grown up in a virtual friendly environment. Does he know about a buddy ("partner ", enterprises designate special personnel to help management trainees in their daily work. Generally, this person performs well and is helpful.) What does it mean to him?
As a result, these people smiled and told me that they knew that not all of them were friendly to them, except that many employees felt unbalanced about their special treatment, some managers do not accept management trainees either. There are two main reasons: First, many employees in the company have experienced long-term work experience and have good experience and ability, these people gradually grow up one step at a time by making great contributions to the enterprise. Managers often think that these talents are the talents that the enterprise should pay, it is unfair for common employees to invest in management training students with no contribution. Another reason is that management trainees are smarter and EQ is higher. After all, they are new people and need a process of growth. In this process, there are many angry behaviors and ideas of new people, this makes other employees who are originally psychologically unbalanced more invisible.
In addition, they are all aware that Buddy has made painstaking efforts for their growth. If no one will accompany you from the very beginning and tell you where there is a delicious lunch near the company, provide shared rent information. when you first get out of the house with a customer shouting in disgust, and you don't want to see the customer again, it is very important for him to help you repair your injured self-esteem and inspire your morale and courage. mantor will teach you the development trend of the industry, but if you are not accompanied by buddy, I am afraid that you will not have the courage to proceed without looking at the direction.

Frankly speaking, people often hear criticism and worries about the post-80s, whether in their lives or in the workplace, but the workplace cannot remove the post-80s, there are also a lot of problems with my generation after the 70 s and the 60 s. I have a friend who told me that after the 80 s and after the 70 s, I am selfish. After the 60 s, many of them are no longer motivated. The advantages of the post 80 s are also clear, such as creation and imagination.
When I hear that management trainees are honest and grateful to evaluate the objective world, the most important thing is that they have a clear self-awareness. I feel that there is no need to worry about the post-80 s, this generation has its own leadership.

Material Preparation

Let me talk about three items for your reference.
First, sleep Should Be normal.
Second, we need to live. For example, we know what kind of house is the most cost-effective, and when to buy it is the most suitable. Otherwise, we know how to make money, and what we earn may not keep up with the rise in house prices.
Third, we need to know that with the accumulation of your strength, it may take time to accumulate wealth.

It's just a hard start

Recently, I encountered a problem where one of the sales staff had to leave the company because of better development. The young man was recruited three years ago when he graduated. His education was very common and he graduated from an ordinary university, in that year, young people who were looking for a job had the same experience as most of their new graduates. However, in just three years, after being well trained and honed, he was dug up by competitors so quickly. I really feel sorry, but I am also happy for him. As a matter of fact, his annual income has already reached 0.18 million. I can only imagine that his competitors would use more than 0.2 million of his income to dig for him, and at the same time, his work intensity would be lower than the current one.
What I want to say is that finding a job is not easy, but it is hard for a year or two at most. if you make the right effort and, in addition, this effort, it is not a shocking effort, that is, a well-said effort, as long as you start to get into the right line.
Therefore, you can face this summer's rush or setbacks. It must be the pain of the past.

Wish:

Great foresight,
Happy life!

Li Ke

2008-6-6