A singer changes Sogou and Baidu's punctuation search

People who are familiar with search engines know that when using search keywords can be Chinese, English and digital mix, can also be one or more words, phrases, short words and sentences, but only can not search punctuation.

Eason Chan, a renowned Hong Kong music artist, recently produced a stunning album named "?". This seemingly simple punctuation, it sums up the richness of life has been indescribable mood. However, the name of the album also changes the search engine for punctuation.

"My first reaction, this album name will be frustrated with the MP3 search engine." "Sogou's CEO Wang Xiaoquan said so. In fact, it is not difficult to imagine that the general Eason Chan fans or MP3 enthusiasts will be directly in the search box search "?" To look for information on this album. But if you search directly, the results will look like the following figure. The image below is search, Bing and Youdao for "?" 's search results.

　　

At present, search, Bing and Youdao can not find "?" 's search results. On the contrary, in Baidu or Sogou (whether the search homepage or MP3 homepage) can find the relevant information about Eason Chan. As shown in the following figure.

　　

Baidu "?" Search results Page

　　

Sogou "?" Search results

This is the impact of brand quality (instant hot current events). Although according to common sense, although for other purposes search "?" or other punctuation people will be more than the search for Eason Chan albums, but these people are too fragmented, search engines do not value such a search, may even be ignored.

As Eason Chan's new album, he has a lot of fans in the Asia-Pacific, and these fans are a powerful searcher. If these searches in addition to Baidu and Sogou, other search engines can not find the results. For search engines will play a big positive impact on the brand. More importantly, they may attract more people to take them as a priority search engine.

In fact, this example is typical. At present, the development of search engine is greatly influenced by social hot events and popular trends. Search engine more and more attention to the Star (brand), Hot time development. For search engines, they should be more flexible and even change their rules of the game, adjust their own overall configuration and upgrade their technology. This article by Taobao Crown Shop http://www.jgdq.org exclusive feeds, reprint please leave the link, thank you!