A successful website should have a good visual effect

website VI design: VI design, from the English visual indentity system, meaning that visual identity systems.

As far as the site is concerned, all the pictures, text, animations, and their choreography, and so on, on a website can be seen as part of VI design, in short, in fact, the appearance of one by one sites.
　　
is the vi design of the website important?

To answer this question, you first have to answer: the appearance of the site is important? The content of a website is important, but if not a good-looking and attractive appearance, even if there is a good content, there is a good structure, I believe that the entire site will be greatly reduced browsing effect, the viewer's reading interest will be greatly reduced. is equal to a rich but the appearance of mediocre people in a public place, it is difficult to draw attention to others. People call the Internet economy The attention economy, how to attract public attention, in addition to content is an important factor, appearance also plays a pivotal role. The appearance of the website is very important, therefore, the VI design of the website is also very important.
　　
What is a good VI design? A good visual design, first of all to have a good visual effect.

How can a website be regarded as having a good visual effect? One of the simplest ways to discriminate is to look at its three eyes: at first glance, whether it is eye-catching, and the second eye is pleasing to the eye;

In fact, these three eyes is the site to give you the first feeling. The first feeling is important,

viewers can accept this site, to a large extent, to see whether it is at first sight.

If the answer is yes, then, this site is a good visual effect, I believe that viewers will also be resistant to read your entire site.
　　
How can you have a visual effect that makes people crush?

First of all, to see the whole page is the color coordination, must not give people the feeling of dazzling; second, to see whether the text on the page is easy to read, the text is too thin, too shallow, too long or out of screen width, are contrary to the web design of the "aesthetic principles"; again to see pictures, pictures too large, too much, Too vague will provoke visitors disgust, and finally to see "Move" and "static" is appropriate, uncontrolled misuse of flash, animated GIF, scrolling subtitles and other effects will be dazzling, but lifeless, lifeless page will make people feel boring.
　　
The vi design mentioned above is just a page, vi design on the other hand is to see the entire site is coordinated and consistent with all pages.

Each page uses the same layout style, the same background color and the approximate button can increase the consistency of the Web page, establish a unified style. This is the most basic and most important website VI design.
　　
If you are planning to build a business site for the enterprise, you should pay more attention to the VI design of the site.

If your business itself has a unified ci design (Corporate indentity, corporate identity), then the vi design of the site should follow its CI design. Of course, the premise is that you must have a suitable ci design. According to our experience, there is a considerable CI design is not suitable for use in the visual design of the site, which makes the design of the site is very limited, so the enterprise in the formulation of its CI design, it is necessary to listen to the professional Web page production staff, even if the company is temporarily and net.
　　
a good vi design, in fact, by virtue of CI design has been designated logo, color, or standard font, etc. to be developed.

In particular, the color part, the use of the right color can often be a complementary effect. In addition to the logo itself for the consistency of the design changes are also a change, in short, all the practice must be able to develop a more brand image of the design, but also the overall characteristics of the site can be fully integrated into the viewer's mind. Can let the visitor remember, and can attract the visitor to look back the VI design, is a successful website VI design.