A summary of the three-point website optimization factors easily overlooked

Do site optimization, need to pay attention to a lot of places. I have done the World Factory building materials Network http://jiancai.gongchang.com optimization, of which there are three important factors to let me ignore, and now I have the mistakes I have summarized, to share, are: the stability and speed of the site, the user's voice and hardware and software.

Point one: First of all, to optimize the stability and speed of the site

E-commerce core competitiveness 1th is "quality", the quality includes two kinds, one is the product, one is the website quality, the website quality most key is the stability and the speed.

In general, optimization, mainly to find ways to improve the home load time, in this way to improve the user's access experience, there is a product quality, is the so-called business of the most important reputation, products do not have fakes, sent to customers can not have damage, the third is the service, the same price, the same products, There is a supplier of his delivery, I when the World Single day can be sent to, I have a problem can be dealt with immediately, these are services, improve their services can greatly enhance the core competitiveness. So summed up is the integrity of business, there is the customer experience, customer priority.

Point two: Willing to complain that users are good users to be based on the voice of users to optimize the site

Product search is actually the content of the experience, you need to according to their needs to page layout, content optimization, so that your users can find what you need.

There are two different electric dealers, the morning orders, can be delivered at noon. After-sales service to establish a sound mechanism, the user comfort down, the user complained, not that he does not care about you. He's a part of the show that cares about you, this user buys the thing is not satisfied, does not come to you, this is very worried, the user complains you, this customer service seizes this opportunity and he exchanges to establish a kind of trust relations, can let the customer satisfaction to be promoted, will become your loyal user.

Users visit our website, buy our products, and use our products to see what the ultimate experience is, we want to build a mechanism to collect the user experience. The first is the online questionnaire system, through the third party investigation, also has own investigation, considers the activity, sends some small prizes everybody is doing, next is the traditional technical customer service telephone Chase end, collects this, finds the most likely problem place, these are the place which we need to improve. There is also an independent development of the user evaluation system, is the collection platform.

Point three: Hardware and software are very important

Then how to improve the user experience the first hardware, the first is the site performance, including network optimization, page optimization, program optimization. There is a warehouse supply chain optimization, I sold it, but I did not send the goods on time to the user's hand, this is more important than whether the site can sell products. Finally, the depth of user data mining, this precision culture marketing things, is expected to use what things, in the future, this month users in your shop bought a bottle of soy sauce, two toothbrushes, I bought a toothbrush after is to use a towel, I bought soy sauce is not to use vinegar, you should be based on user behavior to promote.

Next is the software aspect, the company staff's training, the staff should establish one kind of customer experience priority Service consciousness is said, to the entire company website function, oneself training how solves some problems. Next will be the status of the customer to promote the development of the company, that is, we can see that the bottom line of words, integrity customers. Implementing innovation This is our general guideline for store 1th, the customer is in the second place, finally is establishes the quick mechanism, sometimes, on the new activity new function, suddenly can cause the customer to visit the Quantity to drop, causes the massive product to be unable to buy in this case, we will dispose very quickly, is treats as the emergency accident.

Customer experience as an indicator of employee performance assessment, to do a customer experience survey, according to the investigation if the KPI to pay a raise, or to deduct money. Employees are encouraged to propose a variety of ways to improve the company's services and the speed of Web Access. The company will reward employees with a fair proportion of the benefits they offer.

To seek third-party solutions, including technical aspects, as well as services, such as we find IBM, Internet is to help us to do the optimization of the network, as well as to do some of the definition of the test page, we also find a number of off-site suppliers do industry research.