A vision of the cloud, why become a unicorn?

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(Wuyazho, CEO of Le Vision Cloud)

Now that you are in the office of the Lego Cloud, you will surely be shocked by the sight. This March, le Vision Cloud announced the completion of a round of financing 1 billion yuan, the overall value of 7 billion yuan. While the office environment of the Music vision Cloud is different from that of a start-up company, the CEO of Le Vision Cloud is dressed as an IT engineer in Asia with no big boss.

As an independent company, the music Vision Cloud is also the core part of the entire music vision ecosystem. The company is a market-based regulatory mechanism that is treated and settled in the same way as external customers. From this point of view, it is not surprising that the Lego cloud keeps its entrepreneurial presence. And this entrepreneurial culture has made the music vision cloud a new unicorn.

Megatrends: Video traffic becomes the Internet portal

As a new unicorn company, what is the vision of the cloud? Wuyazho said "let any individual and team can be new media, so that the quality of content can be like commodities in the free flow around the world." ”

How do you understand this sentence? This has to be said from video traffic. As we all know, The Lego cloud is a video cloud service that started, and also choose to focus on this market. So how big is this market? Third-party data show that 2015 China's online video market size reached 36.8 billion yuan, by 2018 will reach 90.2 billion yuan scale.

Globally, according to Cisco Visual Networking Index (VNI) report released this June, global Internet video will be 4 times times more than 2015 years by 2020, with consumer Internet video traffic accounting for 82% of consumer Internet traffic. Commercial Internet video traffic will account for 66% of commercial Internet traffic. Over the past year, virtual reality traffic has risen 3 times times, and will grow by 2020 to 61 times times 2015.

"Video continues to dominate internet traffic," The Cisco VNI report said. In the domestic, with the growth of video content and live, show, VR market and other forms of Internet video development, video is gradually devouring most of the traffic. In addition to consumer video, commercial video is also on the rise, including online meetings, online education, online healthcare, video surveillance, and corporate new media.

Video is becoming the dominant traffic, seizing the video is equivalent to mastering the Internet traffic entrance. "Enabling any individual and team to be new media" means digital video (codec) and corresponding storage, transmission and delivery via technology, and the Video-as-a-service cloud provides the Vaas video cloud service. "Allowing quality content to circulate freely around the world like a commodity," i.e. through the industrial chain, where video content can be circulated and traded around the world, the Lego cloud corresponds to the ecosystem as a service Eaas (eco-as-a-service) cloud model.

Technical Model: Triangle attack

After inheriting the overall tactical strategy of Le Vision, the technology and business of the music Vision Cloud is also the "triangle offensive, the overall breakthrough" competition strategy.

The "Triangle offense" originated in basketball tactics, invented by former Kansas coach Tex Winter, which became known for creating the later Bull dynasty and the Lakers dynasty. The triangle, composed of three basketball players, has various variations and is full of free movement in the attack, according to winter, "read and react (interpret and react)".

The technology system of the Lego Cloud is the IaaS, PAAs and SaaS Triangle Offensive, summed up as Video-as-a-service (Vaas). "It's a big mistake if you just think of the Lego cloud as IaaS," Wuyazho, "we're doing an all-cloud layout of IaaS, PAAs, and SaaS." ”

At the SaaS layer, the Lego cloud has just launched the cloud video portal, which is the first self-service platform for the all-terminal video portal, which can generate PC, APP, TV full-terminal video media portals in one minute, as well as gain value-added services such as advertising, content distribution, and operation with the help of le-vision cloud ecosystem.

According to statistics, the establishment of a non-iterative network of music, Iqiyi art, Youku type of video media portal, the development cycle of about six months, the cost of capital of about more than 7 million yuan. The Lego Cloud Video portal allows individuals and business users to create their own "music network" in one minute without programming, and is now fully free trial mode.

The cloud video portal of the cloud can realize the functions of website building, operation, management and so on, as well as video broadcast, VOD, 360° panorama, full screen barrage, user management, Big data analysis, mobile live broadcast and other video cloud functions, which are based on the music vision cloud for many broadcast, media enterprises and other PAAs services provided. Last year, Le Vision cloud for China's Blue TV to provide website, client, WAP and pad version of custom development, platform building, video cloud services, content intermodal, advertising cooperation and other services, as of January 10, 2016 operating half a year, China Blue TV Mobile client users have exceeded 10 million.

The Vision Cloud PAAs services include cloud-on-demand, cloud live, mobile Live, data+ database, cloud security and other common features, as well as industry cloud solutions. Take the most recent mobile live broadcast as an example, in the recently held in Washington, the IMF 2016 conference, Caixin network in the United States reporters through mobile phone download music Vision Cloud Mobile Live SDK, a key to generate video Live module, completed the assembly video shooting, collection, encoding, transmission, live transcription, storage, interactive and other live tasks. Wuyazho also revealed that millions camera manufacturers have recently embedded the mobile Live SDK of the Lego cloud in their products.

In the CDN service of the bottom IaaS, the Lego Cloud has built 680 CDN nodes, 20Tbps export bandwidth covering more than 60 countries and regions in the world, has assumed the annual Bai Wan Cloud broadcast, daily billion-level device access, millions of users per second, and successfully serves more than 100,000 enterprise customers worldwide. Overwrite billions of users.

The Lego Cloud SaaS, PAAs, and IaaS three-tier layouts create a powerful triangular offensive that can pry market demand from any point of attack. And these three can be flexibly combined to respond to the interpretation of the user's needs.

Business model: Ecological Management

When announcing a round of financing in March this year, The Lego Cloud also presented the next phase of the business model, the eco-service Eaas (Eco-as-a-service) cloud model, which leads the entire cloud industry transformation with a full range of eco-cloud services, allowing corporate customers and users to turn from cost centers to profit centers, paying only for value. "The commercialization of video traffic is only just beginning," Wuyazho said.

If the video traffic as an entrance to the Internet, the imagination of the space is very large, the simplest example is access to the music Vision content marketing system. "There are a lot of customers who are using the Lego Cloud PAAs service and are talking to us about using SaaS software services and services that can pull billions of ad listings--by accessing the overall eco-traffic and exports, you can make content readily available." This ecosystem of platforms and systems is constantly being built and is now showing its power. ”

Eaas's model is in fact the same as it was on the eco-cloud launched last year by The Lego Cloud. In August 2015, The Lego Cloud announced the launch of an eco-cloud, a free CDN for Eco Partners, and a revenue share of not less than 35% for eco-cloud partners. Ecological cloud is actually to open up all the resources inside and outside the music vision ecosystem, through the music vision cloud platform to get more content and back to the partners, after the benefits of monetization. Eco-Cloud can be connected to the Lego cloud content distribution platform, the Lego cloud advertising platform, the Lego application distribution platform, the e-commerce platform, the music vision hardware platform and many other visual ecological portals.

At the A-round financing conference this March, the Lego cloud further launched a shared cloud service that, with Vaas technology, redefined the industry chain from content production to distribution, focusing on content aggregation, content distribution, derivative services, and shared distribution of global content, with content-sharing offerings and commercial live streaming as the core.

The content distribution platform of the Lego Cloud, also known as the shared distribution platform, allows any content provider to put its content on the table and be used by other channels, namely, content distribution and business monetization. The global multi-channel distribution capabilities of the Lego cloud allow users not only to enjoy full-screen viewing in Le video, Le av, and Le AV, but also on Facebook, YouTube, Panda TV, Betta TV, Tianfu TV, and hundreds of channels around the world. To date, the Alphago cloud has completed a live broadcast of tens of thousands of video content such as Man-Machine war, Apple new product launch, Google Developer Conference, it leaders Summit, and Macau International Film Festival.

Of course, as Wuyazho says, the commercialization of video has only just begun. For example, the Big data platform "data+" can be on the traffic, bandwidth, online numbers, user geographical distribution, popular video and other data for real-time statistics, the Le 800 million user data and the entire industry user data docking to build a three-dimensional user portrait, for the enterprise to achieve full-screen linkage operation, directional operation, all-round three-dimensional marketing, Industry-wide vertical marketing and other eco-marketing methods.

In general, the business model of the cloud is divided into two types: first service b,b and then service C, that is, the traditional business model; there is another ecological model, that is, "le Vision Cloud + industry Enterprise", in order to b+b the end of the cooperation to serve the C-end consumers, together from the C-end to obtain value benefits.

As you can see, the play of the Lego cloud is very different from other general-purpose public clouds, which focus all of the resources on the vertical domain of the video cloud. Unlike other video cloud providers, The Lego Cloud is a collection of the technical expertise of the Jia Yueting and the rich ecology of the group, not to mention the strong personal branding appeal of the Lego Pavilion.

Of course, the Lego-based music Vision Cloud has a decade of technical accumulation in the field of video, which is also the exclusive kungfu of unicorns. According to Fu Qingming, CTO of the Cloud, The Lego Cloud has a senior technical team focused on video, consisting of a PhD and post-doctoral team that specializes in video-related coding processing and algorithms, the main goal of which is to reduce bandwidth requirements for different code streams, thus reducing video bandwidth costs. For example, the traditional radio and television field 1080P signal per second of the data may be 8 trillion, 10 trillion or even up to 12 trillion, while the Lego cloud relies on advanced coding technology can reduce the data volume to about 5 trillion, greatly reducing the amount of data and transmission pressure in the live broadcast, the real sense to achieve both high-definition and stable and smooth. Cloud-to-peer also can save a lot of bandwidth, without the need to consume too much bandwidth under the premise of real-time sharing. "This is hard for other cloud computing companies to achieve," Fu Qingming said.

Considering the future of 80% of Internet traffic is video, the future of the vision cloud is worth looking forward to. Wuyazho revealed that the music Vision Cloud has officially opened a + round of financing, "the hope to introduce diversified strategic and financial investors", to enrich the overall ecological layout of the music vision Cloud.

For a Lego cloud that can maintain its entrepreneurial profile, it will move faster and more quickly with the support of capital. (Wen/Ningchuang, "the era of Cloud Technology", No.: Cloudtechtime)

This article is from the "Cloud Technology Age" blog, please be sure to keep this source http://cloudtechtime.blog.51cto.com/10784015/1795914

A vision of the cloud, why become a unicorn?