A visual analysis tool based on server logs

In a quantitative study of Internet user browsing behavior, the Alibaba China Station user research team has developed a visual analysis tool (video) based on server logs.

In a quantitative study of Internet user browsing behavior, the Alibaba China Station user research team has developed a visual analysis tool (video) based on server logs.

User Behavior visualization Analyzer from Oldj on Vimeo.

This analysis tool can automatically restore the structure of the Web site through the server log data generated by the user, and draw the site map according to the page flow threshold, and visually process the key page traffic data and other business indicators, and mark it on this special website map.

User researchers can quickly get an intuitive picture or even a healthy state for important pages and products on the site. The tool is also a rich interactive feature that allows the user analyst to select or search a page (node), view the main user source and direction of the current page, and print out a list of URLs. At the same time, it also supports a multi-step backtracking of user's group behavior according to session or Cookie, which discovers the group behavior of users browsing website or product usage.

Now the tool can handle 10 million PV log samples in 10 minutes on a regular notebook. Assuming the addition of real-time log data, perhaps the tool will also change the way the site generates design and content operations, becoming a "real time Game".