A5 Optimization Team: Website operations have to say the Ctr

Click-through is the number of clicks on the page in the search engine show the ratio of times, when a website its page included is also good, and the ranking is good, if its flow is still not ideal, it may be the click rate out of the question, which is also a lot of people more easily overlooked, we can think about, How does your traffic come from, first of all, need to be indexed by search engines, stored in its database, and secondly, your page in the corresponding keywords above also need to have rankings, of course, the third step is clicked, this is in turn, a link can not be less, even in front of the included, ranked all good, If no one clicks on your site, it still won't flow. Now A5 Webmaster Network SEO Team, through years of SEO diagnosis (www.seozhenduan.com) experience analysis as follows:

When we put too much energy on the research site content, keyword layout, outside the chain, you can jump out of this thinking, stand in another angle to consider your site, and I want to say this angle is the search engine results page. Your page to do a good job, it is in search engine display is only a small fragment, and in this only part of the show, we can do a lot of work, this work than your outside the chain, PR value to be more valuable. So where do we start?

　　Start with the title

When we write the title of the page, we must first study the keyword, it is best to build a thesaurus, that is, the industry as much as possible to dig out the key words, it represents the needs of users, and we write the title, is to try to match these keywords as much as possible to cater to the most people's search habits, so that will hit more keywords, In order to maximize your traffic, for example, for some of the industry's web site, its product page title often contains the product brand, color, price and other important attributes, we are sure they are not casually written, is done data analysis. Of course the title to include your site name, so that you can shape your brand, for consumers, brand strength of the symbol, your brand displayed in the search results page, the credibility of the increase, the natural click Rate on the promotion.

　　

Even Baidu's search open platform, the title, will be these important attributes to show.

　　Start with the description

Description written well, can greatly improve your CTR, this in Google Webmaster Quality guide, has been mentioned many times, there are special chapters to teach us how to write a description, in the creation of the description, each site description should be unique, do not use a lot of web description, so when the search for a word, When you have multiple URL pages that have rankings, users don't know which URL is the one they want most, in the description, be sure to show the heaviest content in the page so that the user can determine if your description is most relevant to their search terms and decide whether to click on your page, preferably by structuring your description, Clearly mark the main contents of your page in the description, such as Google Advocates:

　　

Write this description, the click rate will be much higher, and Google has already launched a rich Web page summary of micro-data, micro-format, etc., to help you more personalized to write your description, the quality of your page to better show the content of the search engine and search users.

　　

That we can all try to do. As one of the world's first search engines, it knows the importance of CTR, if you pay attention to, you can find that page click-through data early in Google's administrator tool inside have (in GA inside also exist), but by too many people ignore it, let alone to make good use of.

　　

Here, we just take the number of clicks divided by the number of times, we know the click Rate, when your hit rate is very low, whether you will go to see your Web page, see the title, description, whether to write symbols of the user's needs, whether the main page theme to show out, this is what we have to consider, and is very important. A5 Optimization Team Original, reprint please specify www.tangshijun.com