About Baidu Related keywords of personal conjecture

Today I tell you about Baidu related keywords of personal conjecture, perhaps everyone from the online Baidu advertising and competitive video can be seen, Baidu on their own understanding of Chinese characters very conceited, under the same conditions, Baidu's Chinese character understanding ability than a foreign search engine better, then this is not true? I think the understanding of Chinese, Baidu is a bit higher than Google, but not very obvious advantages, and in the response to the site changes in speed, Google is far more than Baidu cattle, this point, I believe not only webmaster, other netizens also have feelings.

　Obsession tell you-why to understand Baidu related keyword matching knowledge

As an SEO, to understand the role of their own knowledge, this article I will talk about Baidu related keyword matching knowledge, learning this knowledge point, you can choose words, participle, page keyword density and optimize the long tail keyword these aspects have better choice. This is the direct role of learning this article knowledge point. Now let's start with the text.

　Obsession's point of view---Baidu related key word matching ability embodiment

Above I said to the Chinese understanding, Baidu to Google a bit higher, then Baidu related keyword matching ability is how to see it, or, it in our daily use of Baidu will be in which way to show it? I list several people you can look at.

1 typo Correction: For example, search for "computer brand", Baidu will identify the typos at the time, and then will prompt you when the first:

　　

2 Pinyin comprehension Ability: When you enter Pinyin, Baidu will automatically understand the nearest Chinese characters, such as search "Shanghaidieyou", will appear:

　　

3 synonyms (word) word matching: When you enter a word to search, but you search the word result is too little, then Baidu will match it think the meaning is similar, but search results a lot of keywords, such as search "How the Butterfly Friend Financial Services", Baidu will "how" Automatically match as "how"

　　

4 correct word order: Sometimes when we search for keywords, not necessarily according to the fair language to search, when the key words in the sequence of small phrases, Baidu will automatically correct the word order, which lists better and more accurate search results, such as the search "accounting services in Shanghai", Baidu will automatically corrected as "Shanghai accounting services."

　　

5 sensitive word evasion: Sometimes the word is not suitable for public or not suitable for full public search results, at this time, Baidu will be the search results of these words to circumvent, such as the search for "Triazole Lun" (that is, sleeping pills), will prompt

　　

Above five is I summed up Baidu related keyword matching ability embodiment way, understand these, below I say I to Baidu Chinese character cognition ability conjecture.

　　Obsession conjecture---Baidu Chinese character intelligent recognition ability big conjecture

Baidu has such a smart, naturally because they have a strong background program at work, according to the above five point embodiment way, I guess Baidu backstage at least four functional modules at work, they have their own functions, so that Baidu users have a very good user experience. Below Yi Yilai to talk about my conjecture.

A synonym (synonymous) Thesaurus: must have an independent synonym (synonymous) thesaurus to achieve near-synonym (word) word matching and correction of typos two functions, the rationale is well understood, and for the internal structure of the module, my guess is this: like we put kitchen supplies, plates are plates, bowls are bowls, no matter large bowl, Blue and white bowls, flowing golden bowls, and for some words with triple-close relationships, you can put them in one place, just like a big soup bowl, you can use it as a dish, or as a soup dish, which can be placed in a different place, and when the plate is in use by default, take the big soup bowl to match (this analogy is OK).

Two hot Word library: We know that the Internet has two features: 1 update fast 2 data mass. The world has a hot spot every day, such as the recent emergence of "strong demolition was thrown down the dead" incident, and after a period of time, the heat of the word will be new hot event keyword replaced, so Baidu to cater to focus on the large group of Internet users, it must have an independent hotspot thesaurus, It can monitor the daily Baidu keyword search volume and keyword media attention to add new hot event keyword, image point is like we go to the barber shop, you do not have to personally experience every barber service technology, as long as in a certain period of time to monitor the people in the barber shop, you can know " Which store is the hottest barber shop in the region, and when you get the data, it's included in Your Life diary memo. The above is the Baidu Hot Word library to increase the content of the way, as to delete the keyword is such: After a period of time, again monitoring the word search volume, the previous period significantly lower, then automatically delete this hotspot keyword.

Three stable word thesaurus: Sometimes keywords all the time the search volume and search methods are very stable, I guess Baidu will set up a separate module for them, such as computer brands, Shanghai Finance Company, Shanghai talent recruitment and so on, the advantage is: when a small number of netizens search for such words error, such as the order of the word is reversed ( Talent recruitment in Shanghai, Baidu can be stable words through the Word library automatically corrected this error.

Four-sensitive word thesaurus: The number of sensitive word thesaurus is inferior to the above three thesaurus, but it is vital to a search engine's social responsibility, user experience, use security, fairness, not to be belittled. and add these sensitive words, I guess Baidu should be artificially added, because the machine added, there will be big mistakes, such as "Sao" the word "Sao" and "Li Sao", the former sensitive words, the latter regular words, so not artificially added words, generally two-like procedure can not do this thing.

　Obsession's construction---the application of Baidu Chinese character intelligent recognition ability in SEO work

Baidu compared with Google, the biggest advantage is the cognitive ability of Chinese, from the above words, we must have affirmed. Then I think Baidu will certainly enlarge it to Baidu users this advantage, then we these SEO workers can in the future work good use Baidu This feature, there is a point we should understand: to win a tug of war, you must first insight into each other's characteristics. So specifically, how do we do it?

First 1th, the site of all the text and picture content as far as possible do not appear Baidu designated "sensitive words", but is not to say must not appear, because now some sensitive words, you add a few words to become another meaning, this is the charm of the Chinese, Baidu naturally understand this, so in the treatment of some of the model Ling two sensitive words, Baidu is very cautious and careful, here I say "can't appear sensitive words" means "cannot appear independently", for example, the word "" is a sensitive word, you can not let it appear on its own, such as one of the articles you wrote "Triazole, the domestic purchase of this drug is very strict", this is independent appearance, because there is a comma at the back of the Triazole , the sentence divided into two small paragraphs, Baidu will think that "Triazole Lun" is an independent sentence or a word, which will affect its current page rating, understand it. Another example is "triazole in the domestic purchase of this drug is very strict", so that it can, because it does not appear independently, but as a phrase appears in a sentence inside.

The second 2nd, "Learn to write typos", I say the truth is this: some words, according to the correct wording, to do on the first page of Baidu is not easy, but if one of the words of a small change, changed to typos, then the word competition will be greatly reduced, so easy to row to the first page, and everyone should know, A lot of people will write typos, so that in the middle of our mind, I would like to illustrate: "Shanghai Agency bookkeeping" The word, the correct writing is the "account" next to the word, the wrong wording is "Shanghai Agent Accounting" (the word next to the account), and the latter than the former competition is much smaller, but the search is a lot of people. Then we can use this easy to skip our strong competitors, do the same keyword, access to a large number of effective IP, hehe.

Then 3rd, reverse the word order, above I said, when the keyword in the sequence of small phrases in confusion, Baidu will automatically correct word order, so as to list better and more accurate search results. Here is a premise: in the absence of a complete match, Baidu will automatically correct, but if there really is such a word can match exactly, then most of the case, Baidu will not only show it out, but also placed in front of the position. So many times, we do not want to drill into so difficult to compete words, we must learn to "sword take off the peak."

The last point, is also the 4th: more popular words, we know that the Chinese place is very large, everywhere people, they want to express the same meaning, often use different ways of speaking, but the characteristics are the same: the meaning of popular, will clear. For example, the Shanghai people "issued the audit report how much money", the Guangdong People "issued the audit report the amount of money", Beijing People "issued audit report of the cost (price)", there are a lot of saying "the cost of issuing audit reports"; How much does it cost to issue an audit report? "And so on, I checked, these words," issued audit report how much money "the most competitive, it is not easy to do, at this time, you should consider putting all the energy in the other few competitive words, in the SEO industry, to do five less competitive words than to do a more competitive word effect better, In this way, no matter where they are, search by their habits, all of your information is on the first page.

Summary of Obsession

Some time ago, I received a list of two SEO, so blog this piece down, now that two list optimization is good, I began to write something, welcome everyone this time often come to my blog as a guest, I am obsession, thank you for your support, later I will continue to summarize SEO personal experience, Share it and discuss it with you. This document by the Shanghai part-time accounting Net http://www.dyioo.com original, reprint please specify the source!