About the meager operation of the product

Recently studied some of the company's official meager as well as some products of the meager, most are in the daily hair two jokes, jokes, quotations, Zhou the Lord said, as a product of the official meager, the responsibility should be close to the user, listen to the voice of users, understand the needs of users, solve the user's problems, intentions to do a meager operation. Instead of every day to send two jokes, and then their products have a new version of a stroll around, and then ask Big Boss forward to get a large number of fans, and finally reach the purpose of the spread. I think there is a problem with this idea.

First meager is a 0 distance close to the user channel, it played the biggest role is the communication and communication, rather than an ad platform, running to send some do not, that is really a waste of such a good thing. What should be done for a small group of products?

You may say, our product is perfect, generations, Shou and Tian Qi, no need to communicate with them, I so cow x things, they only need to use on it, can make what suggestion? Then pull out the story of the carriage and the car of the last century of the 80 's.

Have to admit, in this magical kingdom, the vast majority of the spray, no matter how much your product is an ox x, there will always be some trouble, this also does not work, I also bother such people, I would like to kill him to eat meat. But conversely think about it, you make a product, you will choose to have countless people spray you this can't, or the election is silent, be ignored? I believe that most people will choose the former, even if they are scolded, at least to prove that some people pay attention to us, the existing Internet products with the most stigma is who? Nothing but Baidu, Tencent, 360, but will not hinder them to become China's most cattle and the most potential of the company, 360 from the sound of abuse grew up, the team is bound to be tough. At least listen to other people's views, even opponents, sophistry and refutation will only let people away from you. The more users can scold the better users ...

At this time you will say: Well, I admit the mistake, I accept the opinion, the question is no one to make an opinion, this time how to do? I estimate that the accounts of the jokes are because no one asked questions and comments, resulting in a meager maintenance staff is more boring, and then there may be any KPI and so on, and most likely the number of fans, then how to do? Send a joke to attract people. You can send a joke, trouble original ...

What to do without a user to comment and inquire? If they don't come to you, go and find them. Unless your product is not a user, otherwise provide a simple and convenient interface within the product, directly able to contact the operators, the best person in real time online, so in the product to solve such problems, in the meager, maintain a list, you know the users are put in, these days are popular fast iterations, Each release of a product to pay attention to them, ask about the use of products, meet what the problem is not, the last mention of the feedback of the comments and so on. In this era of SNS, you do not consider Scrm (Social CRM)? Remember every person who has made a comment, motivate them to make another comment, there are many ways to motivate: material incentives, moral incentives, social incentives. In fact, the people who have not thought so much, the best way to motivate them is to forward his suggestions, because the forwarding of this thing is a relatively public thing, every listener you can see, when you forwarded a user's advice, that is the affirmation of him, and generally the product meager are more listeners, Indirectly, you can also bring a number of fans, but also affirmed his suggestion, and he can know that you accept his advice, nothing is to make a lot more than their own people or the team to accept their views more exciting. The most important point, Chivan can not use the comment ... (If you do not know the broadcast, dialogue, Comment, DMS, broadcast the difference between the 5, please make up your own lessons ~)

Then you ask, what about the conversation? Many people worry about disturbing other users when they are helping others. This is a matter of the beholder, communication can use dialogue, but in the final solution, it is best to send the solution + issues together, because the others have listened to you, because he is concerned about your products, He's not going to get rid of you because of a meager way you help others solve their problems. On the contrary, when you see that there are always pianjing in your community to help households solve various problems, I believe you will not be disgusted, but full of security ...

Here, OK, I have the user, also help them solve a lot of problems, next?

Next, you should expand the expanded, mentioned above, you need to maintain a list of your own fans, and this is the people you need to focus on, focus on listening. They are more valuable than your millions of ordinary listeners. When you take care of them, your next vision should be to consider other product teams, this time you should focus on other product team to maintain the list of fans, that is, the so-called digging the corner, this is a difficult thing to think about, when 360 of the operation team to dig Jinshan important users, when the Jinshan will be what reaction, Jinshan users will be what the response, so this thing is not to shoot, quietly carried out ... ^ ^

It is a great victory to have the loyalty of other similar products and core users become the core users of their products by means of operation. There is a product loyalty problem, when it comes to product loyalty, fruit powder is a well-deserved world first. If you can get a fruit powder to give up the iphone and use Lephone, then you're a cow ...

A spear has a shield, and when you have little faith in your product loyalty, do not consider your focus, core, depth of the user exposure, with their own team internal SCRM management, for such users must point to, one-on-one communication, for their views and suggestions must be carefully considered, Whether or not it is adopted, be sure to have feedback, remember important point, must be one-to-one, formal feedback, if possible, can learn the Linux kernel contributor list, after the product version upgrade, add a list, write their names, do not underestimate this thing, bring the impact is very , very, very big!

OK, this user also has, the core user also has, the product suggestion also has, the SCRM also has, you thought finally may relax, does not need urgently, the follow-up also has n many things to wait for you to do ...

You can also consider recruiting these core users directly into your team, or directly to them for some localized business, think about moderators, understand, maybe they know more about your products than you do ...

There is a topic in the meager, what can you think of? As homework to go back to think about it, to have a twist, only the continuous innovation can get eternal life, which, the letter Chun brother is not reliable, only believe that they are king ^ ^

Source: Reader submission, original address.