(Abstract) 100 Great Business philosophy: Concept 18: improving customers' ability to use products

Concept 18 improve customers' ability to use products

Do not underestimate the importance of providing information to customers. This information can encourage customers to buy your products and obtain the services you provide to them to the maximum extent. On the contrary, every company should be eager to obtain customer information from surveys and feedback on customer satisfaction.

Concept

From 1989 to 1991, Ryder, the world's largest truck rental company, suffered a steady decline in business and its business volume declined to the second place in the US core market. Ryder realized that in order to solve this problem, he needs to use information to provide services to customers more effectively. Its approach highlights three key issues that affect existing and potential customers:

1. helping customers buy products: for example, printing a booklet clearly explains why we should buy insurance from BlackRock, and providing another booklet listing the products and ancillary devices to be provided. Ryder found that customers like to compare their products with their competitors. Therefore, they printed a comparison map of truck pictures to highlight their competitiveness, this gives potential customers peace of mind.

2. Help customers learn about the services they provide: BlackRock provides free guide for every customer and prospective customers to use in Spanish and English.

3. helping customers adapt to the services they provide: in addition to ensuring the orderly management of each business outlet, demonstrating a strong sense of corporate identity and serving customers, ryd also guarantees that each business outlet has additional products and services, including the advantages of using Ryd trailer equipment and the long-term cooperation discount rate.

These useful measures for customers are monitored through the customer satisfaction survey, these surveys

It is posted in a prominent position in the cab of the truck. In addition to understanding the customer satisfaction level, they also highlight the latest services provided by Ryd, in order to increase the number of customers in the future. This eventually reversed the unfavorable situation for the company.

Practical application highlights

§ Ensure that existing and potential customers can easily obtain information about various services and prescriptions provided by your company.

§ Collect customer feedback to ensure they are satisfied. At the same time, we will show your company's image to our customers.

§ Let customers know how to use your products-provide them with user guide information, ideas, online guidance, contacts, etc.-any information that can improve the customer's ability to use. At the same time, according to their needs, help them adapt to your products.

(Abstract) 100 Great Business philosophy: Concept 18: improving customers' ability to use products