(Abstract) 100 Great Business philosophy: Concept 26: Brand Space

Concept 26 brand Space

Develop the fashion field, carefully arrange and plan, and expect to be attractive in your target market. Even if you do not sell your core products there, your image will be enhanced, helps Customers appreciate the unique charm of your products and brands.

Concept

As one of the most fashionable new ideas in the sales field, brand space advocates the creation of fashionable space, which may be a bar, art gallery, lounge, or exhibition hall. These spaces may not be directly related to your main products, but may immerse some customers in your brand image. The practices of Leading Enterprises (such as Apple, direct Dutch bank, Kodak, Google, and Nokia) show that brand space has increased significantly in both quantity and quality.

The French auto manufacturer Renault is showing off and promising to expand its brand space in Buenos Aires, Bogota, Mexico City, and Paris. Terrasse Renault in Mexico City is their latest plan, highlighted by an unforgettable design, "through the wooden lattice of bars, let the visitors see the prototype exhibition of cars in the Renault Automobile area." Renault's brand space concept is unique by offering gourmet food, art galleries, and impeccable market convergence in the prime location of an international metropolis. Renault describes his brand space as "art, culture, and sports events complement the ubiquitous brands, demonstrating Renault's foresight, enthusiasm for brand strength and brand identity ."

Brand space innovative designs include Nokia's "silent little Pavilion", which allows people to find a quiet and peaceful moment at the Music Festival, and Coca-Cola's "red lounge ", it provides multimedia experience for young people at malls in Illinois and Los Angeles; Microsoft provides the Xbox 360 lounge in the Tokyo lounge where they can experience multimedia, you can even enjoy a mix of Xbox-themed drinks.

With the increase of fashionable brands, brand space can enhance your company's image and make it cultural and aesthetic, suitable for the taste of your target audience. Brand space facilitates direct or indirect sales. By increasing your understanding of your company's brand, customers will like your brand, and the brand space will also lay the foundation for your company's value.

Practical application highlights

§ Consider where your target audience will choose to spend their leisure time and use your brand space to create the desired visual effect.

§ Recognizing the diversity of choices and focusing on personalized features when creating brand Spaces.

§ Remember that structural design with aesthetic effects is crucial to brand space.

§ Select the areas in which your company's services and images will be presented in the space.

§ Provides various activities that visitors can enjoy.

§ Select the focus of your brand space-for example, convenient facilities, cultural atmosphere, passionate activities, and easy and pleasant entertainment.

§ Carefully select the geographical location of the brand space-select an airport, shopping center, music festival venue, or just a street in a city to develop your brand space, is the first step to ensure its success.

(Abstract) 100 Great Business philosophy: Concept 26: Brand Space