Concept 29 cooperation with people
Through cooperation with business partners, enterprises can concentrate resources to achieve complex goals that are unattainable without partners.
Concept
By organizing cooperation between companies, it is possible to use competitor resources, such as transportation networks, physical facilities, raw materials, information, and customer reputation, to achieve your ambitious ideas, without such cooperation, you can only rely on yourself to obtain a large number of new resources. Such cooperation can share profits with the other party through negotiation, or establish a mutual partnership that exploits the resources of the other party.
Oneworld Alliance) -- eight major airlines (British airlines, Cathay Pacific Airlines, Irish airlines, Finnish airlines, Iberian airlines, Chilean airlines, Australian Airlines, and American Airlines) cooperation alliances established between companies-use partnerships between companies to provide services that they alone cannot provide. Their service method is to provide low-cost global air tickets within the alliance. Consumers only need to pay off the Ticket Fee in one lump sum to travel on their planes to various destinations around the world. Because passengers may take any plane in the universe alliance, the Alliance provides consumers with the opportunity to go to more than 135 destinations in 600 countries around the world. This extremely successful service sets up their dynamic image and the Alliance plans to add three new partners (Japanese airlines, Hungary airlines, and Royal Jordan airlines ). The Alliance also required various member companies to comply with certain restrictive regulations that govern airline ownership in the aviation industry to benefit consumers.
Practical application highlights
§ Avoid any business activity that lacks professional ethics or is illegal, such as a price limit. This will involve the company you work.
§ Conduct a comprehensive assessment of specific terms in the Cooperation Agreement. Will your partner benefit more than you? Do you think this is not worth doing?
§ Beware of the cooperation relationships you have established that will benefit your opponents, and let you pay the price. They may gain resources and then defeat you in other fields of the industry.
§ Be careful when planning and establishing partnerships-negotiation, communication, and integration of various elements are crucial, especially in the initial phase of establishing alliances.
§ If it is worthwhile for other companies to join, they must be prepared to expand your alliance.
(Abstract) 100 Great Business philosophy: concept 29: Cooperation with people