(Abstract) 100 Great Business philosophy: Concept 30: using "Paster"-style brand slogans

Concept 30 use "Paster"-style brand slogans

A company should be able to summarize its business scope and business methods in a concise and concise manner.

Concept

Fast and effective communication is recognized by many as the cornerstone of modern commerce. Based on this, it is not surprising that many companies are trying to summarize the most important aspects of their business with an unforgettable and infectious "sticker" brand slogan. Examples of famous enterprises using this strategy include:

§ Virgin: "opening the truth is a pleasure for commercial activities ." This statement reinforces the company's rebellious, confident, and brave image in the company's world.

§ BMW: "The Ultimate driving machine ." By emphasizing its position as the most luxurious car, BMW strives to make itself the most impressive choice in the fierce competition of its identity.

§ Federal Express: "guaranteed overnight delivery ." Only a few words highlight its core competitiveness and ideas. This brand sign reminds consumers of its reliability and speed, and reminds employees of the importance of timely delivery.

A good brand slogan not only wins customers, but also facilitates interactions between employees. Although the above examples are for the entire company, they can also be applied to all layers of a company, suitable for different teams and departments, but also conducive to some strategic initiatives. These slogans help teams work together toward common goals, clarify various complex business activities, and make people feel clear at a glance. These slogans also help the sales staff to know what points should be emphasized.

Consumer-centered brand slogans consolidate your brand image among consumers, attract their attention, and remind them of your service quality. Make sure that your company or your company has a brand slogan.

Practical application highlights

§ The specific aspects of your product or company strategy should be emphasized in the brand slogans.

§ Wherever you are, look for opportunities to advertise your company with your brand slogans. It should be a symbol of your company's values and services.

§ Obviously different from your competitors.

§ Value commitment. From the consumer's perspective, check whether you have clearly summarized the benefits they can gain for them.

§ Consider where your company is unique so that your strategy can be implemented by winning your competitors.

Ensure that employees devote themselves to your goals and keep them in mind.

(Abstract) 100 Great Business philosophy: Concept 30: using "Paster"-style brand slogans