(Abstract) 100 Great Business philosophy: Philosophy 20: Enhancing competitiveness

Concept 20 enhance competitiveness

Competition requires business personnel not only to make great efforts, but also to have a keen business insight: Sometimes, most commercial departments have to face challenging and difficult environments. In this case, some strategies and skills help enterprises to tide over the difficulties.

Concept

When the industry is threatened, whether the threat comes from global economic turmoil, supply shortage of materials, or the emergence of threatening competitors, many enterprises have become commonplace in the challenge of maintaining production efficiency and market profitability.

In the face of such challenges, many companies are at a loss. There are countless such examples, but Air France is very successful in comparison with them. Considering the constant and huge pressure on the shipping industry, Air France's examples are even more impressive. Like other airlines in Europe and North America, Air France has discovered that traditional markets are facing increasingly serious threats such as security, a decline in the shipping industry market, and an increase in the number of low-cost carriers. To maintain the competitiveness of the market, Air France pays great attention to the following four skills:

§ Rapid response: after December 9/11, Air France made major decisions in a timely manner. These decisions were subsequently adjusted and developed, but new decisions were launched and implemented at a very fast speed.

§ Collective action: The board of directors should hold meetings in a timely manner to consider how best to respond to the incident and how to coordinate the response.

§ Always pay attention to all competitors: this can make their business tilt and focus on important issues. In France, since 1981, the French high-speed train (TGV) has been a competitor of Air France because their costs are lower. This means that they have been trying to cope with the competition for these low-cost operators for many years.

§ Take advantage of all available resources: competition means to compete with low-cost operators by taking advantage of all the assets and advantages of the large transport enterprise, these include enterprise brands, market position, and operational advantages. Generally, competitors adopt a strategy to take advantage of short-term low prices to occupy market share, and then increase the price. Maintaining a positive and patient attitude can help enterprises reduce or eliminate threats from competitors.

Practical application highlights

§ Actively promote your own brand value, even if your company and products are distinctive and favored.

§ Face your competitors and regulate your own business.

§ Contact customers to understand their feelings and needs.

§ Understand, promote, and maintain the success of business.

§ Find out why the customer chose you, not your opponent.

§ Always consider the strengths and weaknesses of competitors. Develop travel plans to minimize these advantages and leverage their weaknesses over time.

§ Constantly improve products and use feasible sales strategies based on your understanding of competition.

(abstract) 100 Great Business philosophy: Philosophy 20: Enhancing competitiveness