(Abstract) 100 Great Business philosophy: Philosophy 32: Rebuild

Concept 33 rebuild

By reviewing the past, rethinking, and adding new bright spots to existing services, it is possible to replace the existing old services by strengthening the new services that attract attention, successfully develop the company's business philosophy. In this way, old services are thoroughly transformed to retain customers for a longer period of time and promote sales growth.

Concept

Innovation does not have to be related to invention. Some changes that are conducive to development can greatly change the market and people's expectations. By analyzing and experimenting with similar practices and improving previous programs, it is possible that while thoroughly changing the business model in key areas, the core aspect of the program's original attractiveness remains.

This spirit of transformation is particularly eye-catching in a plan recently funded by a group of experts from Vauxhall in terms of style, design and technology. This plan is called the vxcollective ). This creative collective is designed to create a "Gas Station of the future"-a Roadside Station that provides a variety of environmentally friendly fuel, food, and attractive interior decoration. This means that the British Traditional roadside gas station service model with poor conditions for food and accommodation is ended. The woks collective plan was designed to bring a brand new look to this program. When it targets more consumers, it retains the key part of the industry's business model: taking a roadside geographic location, provides refreshments and fuel services for passers-.

Although the plan is still in its infancy and has many difficulties to overcome, it highlights the idea that new methods and styles can inject new vigor into outdated and long-standing services.

Practical application highlights

§ Make a correct judgment, which aspects should be left and which aspects should be changed.

§ Determine whether you want to transform an existing program to attract new target markets or just make it more attractive to existing markets.

§ Think carefully about why you want to make some transformation and how it will attract the target market.

§ Market research may provide a variety of ideas for retransformation. Consumers are not satisfied with the existing services they can obtain, and they most want to replace them in what way.

§ A clear understanding of the impact and benefits of commercial services, as well as what actions should be taken to ensure success.

(Abstract) 100 Great Business philosophy: Philosophy 32: Rebuild