Advantages and development trends of business Smart Internet

1 Introduction

As a revolutionary technology, information technology provides a new impetus for the development of human society. In today's increasingly fierce market competition, enterprises are eager to find business opportunities that can bring huge profits from vast business data and other related data. According to IBM's estimates, the global online data volume is 1 EB every day, and the data volume in offline media is 20 times as much as online data. In the face of such huge data, only those enterprises that use advanced information technology to successfully collect and analyze information and make decisions based on information can gain a competitive advantage and become a winner in the market. Therefore, more and more managers begin to use business intelligence (BI) technology to discover problems in the business operation process and find favorable solutions. In the implementation of business intelligence, Internet Business Intelligence serves as a bridge between enterprises and customers.

2 Internet in Business Intelligence

Business Intelligence integrates technologies such as data warehouses, data mining, and online analysis and processing. It effectively converts the data involved in enterprise operations into information and knowledge and presents it to decision makers in an appropriate way, to help enterprises improve their decision-making and operation capabilities, enhance their core competitiveness, and create more profitable platforms and integrated solutions, the data here includes orders, inventory, transaction accounts, customer and supplier information from the enterprise's internal business system, it also includes data from competitors and various data from the external environment on which the enterprise depends. Obviously, Bi involves a wide range of fields and is a solution that integrates the collection, merging, analysis, and information access functions.

The Business Intelligence solution consists of internal information sharing (Intranet) and external information sharing (external. An Intranet enterprise transfers information to its employees and obtains the best return. However, what an enterprise can obtain from the information is not limited to this. Share information with external customers over the Internet. This information will bring more value to enterprises.

By establishing a business intelligence Internet, enterprises can provide customers with their historical transaction information, so that they can have the latest purchase information, account status, and other information, in addition, enterprises can share customer support information with customers. In this way, the customer can view their support requests, technical issue records, and the handling progress of the same question on the Internet.

3 advantages of business Smart Internet

The establishment of business intelligence Internet can truly achieve mutual benefit between enterprises and customers, so that the relationship between enterprises and customers is more harmonious, so that both parties can benefit from the application of business intelligence.

From the perspective of enterprises, the benefits of business Smart Internet are mainly reflected in: new customers, increased customer satisfaction, new profit growth points, and reduced costs.

For new customers, excellent services are the key to gaining customer recognition. It is important for any industry to create an interactive communication environment with transparent relationships with customers. Through the implementation of business Smart Internet, enterprises have added new service content based on the original services, adding new energy to win new customers. For example, two companies provide the same product. One of them can provide a comprehensive Customer Information consulting system as part of the additional service, and its products will surely become the customer's first choice.

Increase customer satisfaction. Sharing information with customers creates partnerships with customers, surpassing simple supplier/customer relationships, thus increasing customer satisfaction. If the customer and supplier have a "Transparent" system, all B2B relationships will encounter certain conflicts and frictions from time to time. The customer needs to be sure that both parties can fully see what happened in the past, when and why. The common cornerstone of the Internet is the real fact, which gives all parties sufficient information to choose from, expands the scope of decision making, and no longer disputes over the terms of service level in the contract.

With new profit growth points, enterprises can surpass traditional business models through e-commerce intelligence. Market data and sell it to new customer groups. For example, a website can integrate and sell consumers' online purchase information to a market research company. Similarly, if the Internet is of great value to users, users can also be charged. This creates a new profit growth point.

Reduce costs. Enterprises that activate smart Jinggang can usually reduce customer support costs. Because a large customer service organization is no longer required to handle customer information queries, complaints, and other matters, the customer can also obtain support through the website, compared with the cost of dedicated telephone and speech services and some service personnel, the cost is greatly reduced.

From the customer's perspective, the benefits of business intelligence Internet are mainly reflected in the ability to conveniently obtain information and supervise the implementation of service recommendations.

Convenient access to information. With the Smart Internet, static written reports or workbooks are outdated, because these forms of information data are usually too lagging behind, and cannot perform combination analysis. Now, as a customer, you can obtain the latest data at any time by directly mining the supplier's information database.

Monitor the execution of service agreements. In the complicated business relationship network, once a procurement contract is signed, the relationship between all parties must be handled in strict accordance with the contract content, which is crucial to the customer, the purchasing manager usually has the responsibility and right to determine the contract size. Through the Internet, the customer's Purchasing Manager can track the fulfillment of the contract and monitor whether the supplier fulfills relevant obligations in strict accordance with the project and level stipulated in the agreement.

4 Development Trend of business Smart Internet

With the advancement of technology and the increase of people's thirst for information, the application of the Business Intelligence Internet will continue to develop. It is foreseeable that when the business intelligence Internet traffic reaches a certain scale, analysis and mining of customers' access information will be the development trend of business intelligence Internet.

Currently, e-commerce Smart Internet integrates customer information internally and provides external interfaces for customers to query and analyze. Here, we mainly focus on the existing customer information in the enterprise and how to present the transaction information between the customer and the enterprise to the customer through the Smart Internet. For a telephone user, he wants to know the total number of calls he received in October. He wants to analyze the phone data from different sides. The maximum number of calls he made was the most. Through access to the Business Intelligence Internet, he can get a satisfactory answer.

As the business intelligence Internet brings great convenience, we can predict that the business intelligence Internet traffic will also increase rapidly. For a large enterprise, the access volume to the Business Intelligence Internet will be considerable, and a large amount of access information will be left behind when the customer accesses it, there are also potential opportunities behind the massive access to the same information. Enterprises can collect and collect the customer's access information through the Smart Internet, and record the content they frequently query, the mining of such access information allows enterprises to deepen their understanding of customers from another perspective.

By analyzing customer access information, you can discover potential customer needs. Here, we also consider telephone users. Many users have more than one phone number, and each time they use the Internet to query the call information of each phone number, this is inconvenient for customers. After this problem is discovered through the mining of the Smart Internet access information, the telecommunications company can launch a bundled query service to centralize the call information of multiple phones belonging to the same customer, in this way, when you log on to the Internet, you do not need to perform multiple queries. You can view all the call information in one query and perform comprehensive analysis, this will greatly save the customer's time and increase customer satisfaction.

As shown in the example of a telephone user above, the current business Smart Internet is a method and means to query information for the customer, providing the most convenient service for the customer. However, the information of customers accessing the internet and querying these behaviors is of great value. The Comprehensive Utilization of customers' access information will be the development trend of the Business Smart Internet.

5 knots

In the fierce competition today, implementing the Business Intelligence Internet to make data transparent may cause some trouble, because if the customer is clear about the order, they may choose other partners to save money, this will reduce revenue. Indeed, no company or company is willing to cut down the products or services ordered by customers in the competition that maximizes the value of customers. However, by implementing the Business Intelligence Internet information transparency strategy, we can establish customer loyalty and win new businesses, which is far greater than the small loss of revenue. Many predictable companies have achieved great competitive advantages by providing instant Internet information services to customers, and have also achieved ever-increasing revenue streams.

Smart Internet will bring great lessons to both enterprises and customers. It is expected that in the near future, every enterprise connected to the Internet will establish its own Smart Internet, this is especially required for the computer, telecommunications, fund services, pharmaceuticals, and other industries. When smart extranet is deployed in a timely manner, it is very important to analyze and mine Internet access information. To better understand customers, a company or enterprise should collect and make full use of this information.