affect the site keyword ranking those we ignore the indirect factors

Often on the web to see the impact of the ranking of some positive factors, or direct factors. But many of the most important indirect factors for ranking are overlooked, or some novice friends may not understand these indirect factors. But these are ignored by the indirect factors of our site is an important part of the core competitiveness, may affect the site keyword ranking factors are also many, today I know some of the talk with you, I hope to arouse the attention of everyone, and then to find the impact of the ranking of the indirect factors.

The first thing to say is the PR value, will be SEO people will say that the PR value of Baidu's ranking has no effect, the author's view is exactly the same, Google PR value for Baidu keyword rankings without any impact. But this is only a superficial view, where is the indirect factor? The indirect factor is many not very understand SEO novice will be very important to the PR value, will be the PR value as the exchange of links on the importance of one of the criteria, there are also a number of large sites, in exchange for links will have obvious requirements, That is the PR value to how much more. We know that the link is a high weight outside the chain, if our domain name has a PR value, then it will be relatively easy to exchange to high-quality links. The author feels this PR value is like the Diploma in the real life, everybody says unimportant, but will go to see. So there are a lot of people to buy those who have the PR value of the domain name, on the one hand is the weight, easy to include, another important reason is because there is a high PR value can be easily exchanged to the quality of friendship links. This is what I want to say PR value on the site rankings have no direct impact, but there are indirect effects, we should be able to see from this point.

In fact, the attractive description, in the early days of the search engine, give the ranking of the most important three tags is the title tag, description tags and keyword tags. But the search engine has developed to now, in addition to the title tag, the remaining two tags basically have no direct impact on the rankings. Although there is no direct impact, but there will be indirect impact, what is this indirect effect? That is according to Baidu's click Principle, the more users click the site, the search engine will think that this is excellent site. Of course, this is a set of the entire process, but also includes PV, stay time, return rate and so on. But the description is the user to see your site is the first and most important information, according to an eye-browsing test shows that the eyeball browsing description is even more than the title. You think this is an excellent description of how important it is for a user to click on a description. If this step is not done well, even if your site is in fact any one of the very good, it is also likely to and users. If your description is excellent, the content can also satisfy the user. Even if the other person's content is the same as yours, users will still choose you, the user chose you is a strong vote on your site, so that the search engine will be more recognized you, we can see it? Although the description of the ranking has no direct impact, but its indirect impact is already huge.

In addition, the impact of micro-blog, you may also think that the micro Bo should be with the site eight poles can not hit. In fact, Weibo is now becoming more and more influential, and its ability to access the portal has not been more than the search engine. So now the search engine also attaches great importance to micro-blog, some time ago we should be able to see that Baidu is a real-time hotspot to show the microblogging information, but because of the real-name and privacy impact, now Baidu can no longer display micro-blog content, this is to illustrate the importance of search engine on Weibo. Perhaps a lot of people will ask Weibo for the ranking of the impact on the end, micro-blog on the user's cumulative ability is quite strong. If a lot of traffic is coming from your microblog every day, the search engine will assume that your site is a Web site with a user base. A targeted user group site is worthy of search engine respect, search engine why do not dare K Sina, because others have user groups, of course, this is only one of the reasons. A site with a user group is a website that is worthy of the user's trust, otherwise how can someone go to your website every day? So Weibo traffic will increase your site's trust in search engines, so that although Weibo has no direct impact on rankings, But it is also useful to gain the trust of the search engine indirectly and increase the weight.

The next is the impact of traditional media publicity, may be some people feel more hyun this, the traditional media will also affect the site, is completely the case. As people now pay more and more attention to search marketing, often in television and some media ads will add such a sentence, Baidu can find our website (a certain refers to the site's brand words), we know that users by searching our brand words come to our website what role? Want to answer this question we still first to understand a problem, that is, each search engine is a keyword thesaurus, when your brand words rose to a certain extent, all by the search engine automatically included in the thesaurus. What is the advantage of this, in fact, and a little bit of the impact of micro-blogging principle is the same, but the way to show is not the same, that is, through the brand word came to your site is very obvious to your site, through this also can see how many user groups your site. Of course this is just one, there is a kind of propaganda on the paper left a link, users come to your site by entering the URL directly, when the number reaches a certain level, the search engine will also think you are a targeted user group site, because this is more specific than the search for your site's brand words more targeted, These are seemingly not directly related, but the indirect connection is huge.

The last point: the impact of the promotion of the site rankings is also very large. This is especially true in the early stages of a website (the new station) will be very obvious, of course, later will also be very useful. Why is it obvious at the new station? We know that Baidu for the new station audit time is getting longer, but there is a good way to shorten the audit time is to promote the site. Here to say another thing, that is a lot of people think do Baidu bidding site will give a better ranking, a lot of people told me this feeling. As a matter of fact, a new station just came online and there was no traffic, search engines do not know is good or bad, but as long as your site to do the promotion, there are data, search engines can see from these data your site is good or bad, such as how many PV values, users stay for a long time, user loyalty is not high. If the data is very good, your site will naturally be audited by the search engine ahead of time. Has a good role in promoting the rankings. Of course, for some of the promotion is the same, such as video promotion, QQ promotion, mail promotion, and so on various promotional methods, these promotion is to give the search engine a data, let them believe our site. In the latter is the circle of users, the future of the site must be to spell who the user group larger, who will be able to win in the search engine. These factors also appear to have no direct impact on the site rankings, but its indirect impact is immeasurable.

In fact, I believe that the impact of the site rankings or the weight of the factors must be far more than these five points, but today the author's most important motivation is to make people aware or to find more of those who have no direct impact on our site rankings but have indirect effects of some factors, why do this? That's because the factors that directly affect rankings are already known, and we have to take advantage of these indirect factors. Often have friends ask me, analysis competitor site all factors are inferior to me, what contains no I more, outside the chain not I more, PR not I high, domain name exists time not I long wait for some hard in the condition, why others will line in front of me. I say these hard conditions are all see, there are a lot of informal impact on the site of the ranking factors we are difficult to analyze. For example, the back three points I introduced before, we outsiders are difficult to analyze. So now we are more to fight these indirect effects, this is a kind of thinking, I hope that we can change the past that the contents of the chain of thinking. Article content by the 33 game Network http://www.33yx.com/original feeds, A5 starting, I hope you can read after reading, some thinking, thank you.