Affective design case: Enhance user experience to create value for users

Article Description: A little emotional design improvement affects tens or even billions of user experiences. I hope more and more products in the design to add a little "human", so that emotional design more popular. That's the real positive energy, isn't it?

@ Hu Yu fight to people's emotional grasp, is related to a design, a product of the excellent degree. Every great work is close to the heart of man, so the field of art is interlinked with each other. Literature and design, they are not entirely separate, but closely related, closely linked, because the essence of art is human. This article starts from the affective design, perhaps may give the interactive designer to bring the deep ponder, the interaction actually does what?

Last week participated in the Polar Park in Guangzhou activities, the theme of "people and machines." Although the topic of conversation is the relationship between people and machines, but I have seen a lot of emotional design cases. Every user is an emotional individual, how best to meet their needs? How to create effective communication between human and machine in the process of human-computer interaction? After all, one side is a cold machine, the other is full of emotion!

In the movie "Casablanca", There are lines:

There are so many towns in the world, there are so many pubs in every town, and she walks into mine.

Emotional design pursues the goal, however.

Affective design is not a kind of design technique. In my opinion, this is a design idea that revolves around the problem of product experience. In design aesthetics, the relationship between man and object is often mentioned. The most important thing is to deal with the relationship between people and things, from the perspective of "people" to look at products.
An ordinary cup, and the other cups no different, but in front of different people, but will bring the same feelings. Some people will admire the shape of the cup is reasonable, some people will question why the cup does not have a handle, and perhaps some people will be because of the material of the cup and worry about whether it is easy to smash-everyone is Hamlet.
Therefore, the purpose of the emotion is that when the person uses the product, the experience which the result brings is the stab inside your inner gentle one knife, lets the user like Humphrey Bogart (Humphrey Bogart) Murmur says:

Oh, my God, she's walking into my tavern!

Standing in the human eye

In the Internet product design must be involved in two words: "User value" and "User experience." Many people say that to create the best user experience, but it is not easy to explain what it is. I think that to explain the user experience, you have to explain the user value. A product, first of all, can be used, and then easy to use, and finally can bring a feeling of physical and mental pleasure. User value means to meet the "usable" requirements, and the user experience from the next two links to the decision, bring users "easy to use" and "also want to" experience.

Affective design is a way to enhance the user experience.

In the Guangzhou event at the Geek Park, a young man named Jo showcased a hardware product developed within the micro-letter: micro-mail walkie-talkie.

This product positioning is when users in complex situations, can simply use voice intercom function. Perhaps we have doubts, a walkie-talkie, whether there is duplication of the suspicion of making wheels? In the next lecture, Jo fully elaborated on the use of "affective design" in this product:

The first design style is a pen that is easy to carry and ready to use. One of the interesting details is that the top of the pen is a headset that you can plug and unplug. Jo explained that the design was designed to facilitate private conversations in public.
The second design style is more like walkie-talkie, can be adsorbed in the car air-conditioning fan blades, easy to drive the user to communicate at any time.
The third design style combines user scenario considerations. Jo explained that in the course of driving, can not distinguish the walkie-talkie is opposite, easy to cause the driver difficult to operate, may also trigger a car accident, so the microphone from the side to the top.
The fourth design style is the optimization of the previous product, the button needs to be prominent, easy to communicate through the touch, without the need to judge with the eyes-after all, when driving the eyes away from the front, it may also bring danger.
That's a really admirable design! Jo in the process of elaborating the concept of design, the most important point is from the use of the scene and user perspective-if I am a user, how do I use? This is a thoughtful and intimate consideration, only from the perspective of people to see the problem, it will have such a intimate experience.

From a human perspective, people feel the care-this is the emotional design.

Emotional care of human-computer interaction

Pascal said that man is a reed that thinks, and I think I can add one sentence: "Human beings are full of emotions." Because of "full of emotion", so the product emotional design must pay attention to user use of the situation and emotions.

It's like an excellent novel, emotional design first need to bring users into a situation, gradually from the bottom of Maslow's "security" requirements, a level to meet the highest level of "self-realization" needs, and then by unfolding the plot, the user into the story.

QQ Space Team of Huang Xitong told such a story. When users open a Web site, for some reason to see 404 pages, what kind of mood? If it's just a simple page that says 404 can't be accessed, anyone will find the page cold and even affect their mood. But if on such a page, add some public welfare element, let this originally said inaccessible page become have love to have a story, let a person pay attention to public welfare, spread a kind of "positive energy", whether better?

The original cold server feedback into a humane public service page, let people get emotional care, which is the embodiment of emotional design.

The feedback mechanism of emotion

People need to be identified and fed back. At present, too many products from the human perspective, to meet the "identity and feedback" of the emotional needs.
When I am sad, I need comfort; When I am happy, I need to share. Every person is exposed to a variety of products all the times. How do you feel when you encounter a product that lacks emotional design and which brings with it all sorts of inconveniences and frustrations?
This situation should be improved. Google Doodle is full of fun, Flickr is focused on providing warm reminders, QQ is trying to provide the version of the blind-many internet companies have made emotional design popular.

A little emotional design improvement affects tens or even billions of user experiences. I hope more and more products in the design to add a little "human", so that emotional design more popular. That's the real positive energy, isn't it?