An alternate target can make the result worse. The September 2016 issue of Harvard Business Review. 4 stars.

Excellent management magazine, each issue is worth reading. I am rated 4 stars in this issue. Here is a excerpt from some of the important information in the book:

1: In my personal experience and empirical evidence, women are just as easy-going as men, sociable and helpful enough. If you want to prove that you have affinity, or other levels of competence to be recognized, they have to pay more than the male effort. #199

2: But practical experience suggests that not quickly replacing some members of your team can exacerbate the frustration of new managers and hinder their implementation. The new manager should seek leeway to replace the old members before agreeing to be the team leader. #282

3: The real reason for leaving is the comparison with people of the same age, and the realization of the goals in each stage of life. #343

4: If a team is multi-dimensional in one aspect, cognitive impairment may make us think it is multi-dimensional in all aspects, this cognitive distortion or can explain why many companies are difficult to achieve tolerance. #399

5: In the work of people who have immoral behavior, the memory of their good behavior than the memory of bad behavior more profound, the researchers called this phenomenon "moral forgetfulness." #406

6: The researchers also found that companies with more passive investors, earning power and corporate value were also higher. It appears that passive investors have not paid too much oversight costs, but have boosted corporate performance by driving governance change. #440

7: We believe that if the achievement of the goal requires work rather than luck, doing a backup plan will reduce the desire for the goal, thus affecting performance. #455

8: The broad appeal of smartphones stems from the way they deliver a variety of value elements, including labor-saving, time-saving, contact, integration, diversification, fun/pastime, providing access, and organization. #882

9: For decades, after witnessing the failure of many great companies, we came to the conclusion that focusing on relevance and getting more and more customer information brought the company into the wrong place. What they really need to target is what the customer is trying to achieve in a given scenario-what we call "to-do" (job to is done). #997

10: For example, Naiquille (NyQuil) for decades as a cold medicine, but some consumers will swallow a few spoonfuls of the medicine to help sleep, even if they do not have a cold. Therefore, the hypnotic ZzzQuil came into being and removed the other cold active ingredients of the original #1052

11:CMI's research collects a lot of data on consumption patterns. The first insight is that people have to use a product for at least 3 weeks before they can change their behavior. The second insight is that the best way for consumers to use certain products over the long term is through peer pressure-to involve a group of people together. #1273

12: The new negotiation strategy can enable the parties to achieve a fair agreement efficiently: by giving an objective and impartial offer, challenging the other party, requesting the best offer, and then asking the arbitrator to decide which party's offer is more reasonable. #1439

13: Research shows that scandals involving companies that have worked for job seekers will affect their remuneration in the new company, which is 4% lower than their peers in general. The answer is: be candid, borrow someone's good name, and do a job that will allow you to re-prove yourself. #1561

14: In a 6-month study for call center staff, employees with an adjustable desk, who can stand or sit freely, are 46% more efficient than those with a traditional desk (call count per hour). #2776

An alternate target can make the result worse. The September 2016 issue of Harvard Business Review. 4 stars.