An analysis of the importance of personal internal chain

Engaged in webmaster This line of work also for some time, also from the original self-righteous, to learn more confused, the more learn more do not know how to grasp, to now have a certain understanding, but feel more need to learn to SEO the mentality of the empty cup, to seriously learn and master SEO, in constant practice, will have some harvest and experience. Often seen many friends think that doing SEO is to do outside the chain, especially many friends in the site has been established on the basis of good, every day is blind hair chain, especially to see a lot of stations rely on a large number of information released by the accumulation of the ranking, they feel more outside the chain is the true emperor, but did not notice there is the idea of the chain. I am here to analyze the importance of personal internal chain some insights.

The author thinks, the outside chain is indeed one of the most important factors to elevate the rank, and this also derived from the purchase of links, black chain, mass outside the chain of practices, and these actions not only destroyed the Internet environment, more importantly, the destruction of fairness, users have no experience can be said, in the long run, This behavior will eventually be discarded by search engines, in fact, the search engine has never changed the behavior of the punishment and guidance, from the following points can be seen.

First: When some of the high weight of the blog became a tool for the outside of the chain, Baidu reduced the weight of the blog, and did the corresponding processing.

Second: forum, when the Forum became the tool of the outside chain of junk, the weight of the chain also reduced a lot, only a small number of high-quality forum outside the chain also plays a role, but the weight is gradually reduced.

Third: Information release, when the information released into the chain of tools, from being down right also not far away, the role is also getting lower.

Four: Recently, a number of portal sites by Baidu Google down the right, because of its selling links to sell too much, this also from the side to verify the search engine attitude towards this behavior.

As you can see, the search-induced algorithms are always adjusting, in the current situation, the role of the chain is still irreplaceable, but the search engine has always been in order to improve the user's browsing experience and constantly improve, if the structure of the site is clear, so that customers can quickly find the site needs information, improve the relevance of information, Let the article form a real network, then, this site to the user experience is good, the search engine is also very friendly.

In fact, I have never seen a not seriously do the station, do not pay attention to customer experience, collection of stations, will seriously deal with the inner chain of the site, do a good job within the chain of the site. And here, I do not mention how to do in the chain, mainly put forward the importance of the individual to do within the view, in fact, webmaster friends if you can not understand the importance of the chain, it is not to pay attention to the construction of the chain.

First: Reasonable layout of the chain, the user experience is beneficial.

This is an obvious aspect of good internal links that help users find something they are interested in and improve the user experience.

Second: The internal chain layout is good, more conducive to the balance of weight transfer

The site within the chain to do well, you can let the weight balance of transmission, the highest weight form the home page, the weight of the channel page second, the weight of the article page and then the next balance transmission, and can be targeted mainly to recommend the article or channel page, can also do the inside chain, so that it has a higher weight and ranking, some of the home page rankings are not as good as channel pages, This is often also associated with the construction of the inner chain.

Third: Within the chain of trust more than outside the chain

According to Google's calculation of the PR value of the perspective, in fact, search engine is for the ranking of the page, then, we can understand that each of the links outside the page is to pay attention to optimize the link, and our site is formed by countless pages, the site within the Web page to another link is actually a chain, then, it is obvious, Your Web site recommends a higher degree of trust to another website, we can understand that their own web page on their own another page has a better understanding, which is mainly related to our current Internet environment change, if standing in this perspective, we are only doing a good job in the chain and several outside the chain of the site rankings than do a lot of outside the chain, It is not a strange thing to rank a site without doing the inner chain.

Above is my personal internal chain of some views, so personally feel as the search engine further progress, the importance of the chain will be less and less, and the importance of the chain will improve, which is from a good user experience to consider and inevitable results. This is my personal opinion, I hope to communicate with you, finally, the article copyright: Guangzhou Infertility Hospital: http://www.gznxby.com/, Welcome to reprint, but please reprint the time to retain the link, respect for others, that is respect for themselves, thank you for your understanding and cooperation!