An analysis of the open platform of Taobao, Baidu, Tencent and Sina

The operating mode of domestic open platform mainly includes:

1, open the app, the introduction of Third-party applications on their own platform, to make more users and traffic, but also with the third party to be divided;

2, open login, reduce the user to enter a third party registration threshold, but also can circle their core user base;

3, Open Data sources (mainly search field), the introduction of Third-party high-quality data sources to fill their own search results, will do a certain way to optimize the presentation, the third party to traffic, the platform to data, mutual benefit;

The most influential open platforms in China are:

Taobao Open platform: http://open.taobao.com/

Baidu Open Platform: http://open.baidu.com/

Tencent Open Platform: http://open.qq.com/

Sina Open Platform: http://open.t.sina.com.cn/

The following are compared according to their characteristics:

Taobao Open Platform:

Taobao open platform, the output of e-commerce industry chain of various plug-in patches;

Taobao open platform: Activating the industrial structure, increase the diversification of shopping, in meeting the developer, at the same time, promote Taobao sales market.

Taobao open platform: around Taobao e-commerce expansion.

Taobao's positioning is to become a basic E-commerce service provider, the purpose of the open platform is to serve more Taobao customers, on the other hand, at the same time open hydropower coal, building a big Taobao.

Baidu Open Platform:

Baidu Open platform, the refinement of search information;

Baidu's open platform is to build Baidu's "LAN" ("Circle Enterprise")

Baidu Open Platform: box calculation of one of the important components of user flow into the Baidu Alliance.

Advantages: Baidu Alliance revenue is inevitable; users can get information more quickly.

Disadvantages: Hurt the interests of non-Baidu alliance groups, users can not compare results to obtain better services, the results of diversification is limited.

Tencent Open Platform:

Tencent open platform, QQ user system open drainage;

Tencent's open platform is to further unite the small web site to let QQ number become the network World ID number;

Tencent Open Platform: the user flow into the cooperative enterprise, so that users can get more convenient registration and login mechanism, speed up the operation of the network business efficiency, while expanding the influence of Tencent in the industry, and the beneficiary enterprises to pay. ("Circle User")

Sina Open Platform:

Sina open platform is to get through the account system;

Sina Open Platform is the media platform;

Sina Open Platform: the use of micro-Bo high-quality resources and the spread of micro-blog.

In common: rely on their own advantages as far as possible to gather industry resources;

Four reduction:

Taobao: Let the shopkeeper items income reduce;

Baidu: Let stationmaster's flow reduce;

Tencent: To reduce the number of registered websites;

Sina: Let the website register quantity to reduce;

Source: President's Blog