Analysis and profitability of website profit models

1. Search for ads

Ad-based search is the most common website site and the largest proportion of revenue. From my actual operation experience, this revenue will account for more than 70% of the total revenue. Currently, three alliances provide such advertising cooperation, Baidu, google, and Sogou.

2. CPA advertisement

School intranet registration advertisement, Taobao Dangdang and other classified advertisement, collectively referred to as CPA advertisement (pay-as-you-go advertisement ). This revenue accounts for about 20% of the total website revenue. Among them, Dangdang and orange advertisements have the best effect.

3. Monthly subscription advertisement

When the website reaches the ip address scale of about, it will receive monthly subscription advertisements. However, most of them are lottery tickets, sex products, and other legal advertisements. High risk.

As can be seen from the above, the source of 70% of the current website navigation revenue is divided into advertisements by search. Let's take a look at the following details:

1. Baidu search splitting:

Baidu's default start point for website search is 30%, up to 45%. The K number is very serious (my account was banned because of the plug-ins involved in the website, and the total revenue of yuan was deducted by Baidu, which is disgusting to the extreme, which is also the main reason why I published this method ), it is rumored that Baidu's policy on website sites will be increasingly tightening, and in the future, only a few large websites will be retained into cooperation, such as 9991 and 114la.

2. google search splitting:

After my Baidu account was banned, I did google search ads for a while, because google has a low level of recognition among ordinary Chinese netizens and its sponsor ads are not as good as Baidu integration. Therefore, the total revenue is nearly 3 less than that of Baidu. I once thought that if google could be close to Chinese people's habits in terms of experience, the revenue share would be 20% more than that of Baidu. Its market share must be a qualitative overflight. The belief that google does not do evil restricts its development. Of course, the income is low, but it is very stable. You can get the money every month.

Because Sogou search has not been divided, it will not be evaluated here. The data obtained from friends should be less profitable than Baidu and google.

Key point: Revealing the new profit model, which allows me to earn 1000 yuan a day!

One night after my Baidu account was banned for a while, it was hard for me to go to sleep. Suddenly, I was so excited that I thought of a very good profit model.

According to the statistics in the Baidu account, the daily search volume in the search box of my website is close to PVS. Why don't you use this resource as your own search engine and put any advertisement you like? I immediately analyzed the advantages and disadvantages in my mind:

Baidu and other alliance advertisements can only be displayed when keywords appear. This means that if I retrieve 20 million times, there may be less than 4 million times of Baidu advertising. Most of them are found in dry cleaning, second-hand cars and other commercial-related words. Generally, Internet users search for popular words such as Kaixin.com and qq, which will not produce any benefits. At least 2/8 of the 20 million searches are common words (principles ).

Baidu accounts are very serious, but google is very enlightened and there are very few manual interventions. If I create a search engine, place my own google text advertisement on the top of the search results. In searches, all words can be displayed as advertisements. Unlike Baidu Union, only words are displayed. You can imagine the effect!

Early the next morning, I immediately bought a ready-made php search engine program for testing from the internet. Afterwards, I showed that, after a while, I had to transfer the revenue from google ads, it is more than doubled when google search alliance advertising is launched directly, and the collection stability is very good!