Analysis of Business portal website operation and profit model

Commercial website Marketing from the mass market gradually to niche market, Internet enterprises must challenge the market to deal with the new form faster, under the influence of SARS, the network industry is a great turnaround, but also to the portal site has raised a big problem, how to deal with the new market segmentation, In a considerable number of traditional enterprises in the arrival of the non-Chinese code at a loss, but the network industry is such as the spring Rain, network sales, website construction, E-commerce, not fired from the fire, most of the molding site to use SARS made a small fortune, but after the code, How to further consolidate the portal site is now the entire network industry's largest PR project.

SARS time may be an industry reshuffle opportunity, do not have the ability to resist the risk of the enterprise may not exist after the SARS, the advantages of network enterprises may be found after the SARS less basterds interference, who can hold on, who can be out after the SARS and the integration of opponents, become a new network of bright spots.

In the new network market, the website + channel compound management mode is a strategic profit model for enterprises to effectively excavate market segments and deal with competition. The specific analysis is as follows:
First, what causes affect the continuous development of products?

Reason 1.1: Lack of three-dimensional structure of the website system;
Site in the early days of the construction of the lack of systematic planning, not a professional team to consider a complete product or the role of industry products and other products in the integration, but with the general competitors to adopt the same means and strategies, the establishment of a site on the hurried follow-up.

Reason 1.2: Site location is not clear: most of the site positioning is not very clear, what all do, what can be provided, the relationship between different products defined unclear, resulting in the overall level of service decline.

Reason 1.3: The product structure of the website is not connected with the integrated interest structure: Most of the industry site in the early days of the establishment is not a complete market framework to support the need to gradually establish in the market after the formation of a dominant service, is because there is no complete market structure, so in the market development during the problem is also a variety of, provide the service Business is also limited, in the market positioning time to consider what kind of site to do, what kind of advantages can be relied on and so on, the site after the establishment of all the resources can be integrated to open up the market, and in the short term to achieve the best policy.

Reason 1.4: Lack of segmentation of website Market: Website Product strategic positioning tends to unify, consider is not the difference of popular consumption and enterprise General Service (supply and demand information, Enterprise forum, etc.) website service single, adopt unification promotion way, but did not take into account different levels, different characteristics of the consumption object.
Reason 1.5: Business model simply emphasize the scale: the pursuit of the largest market share, regardless of the difference between different products, what kind of customers for their services, this neglect of the different patterns of consumer demand to a certain degree will inevitably hinder the growth of the site.

Reason 1.6: Lack of professional management: Most of the site's organizational structure is basically linear function, the concern is the supply and demand of business products and volume of information and other surface information, the site's further services and products of the horizontal sales and ancillary sales, professional services and other services lack of professional management.

Reason 1.7: The website to the entire Merchant Product service system did not take the specialized management, in the website will encounter the consultation telephone, the product information question does not have a professional technical personnel to carry on the solution, the management and the specialized technical Service limited to the temporary service, causes the merchant to the website service dissatisfied, cannot obtain the very good effect.

Reason 1.8: Simply consider the amount of browsing: the pursuit of browsing beam the largest mode is not wrong, but browsing the population is also the lifeline of the site, the simple pursuit of browsing volume of the site to do the method has been outdated, only to allow the site's behavior short-term, comprehensive improvement of the site's turnover, browsing volume, integrated services, etc., the average execution, in order to conduct a good site maintenance.

Reason 1.9: Website management of the regional market: site for the individual market or the overall market for market operations, for the market outside the company can not be balanced, can only provide general services, such as in the field of the development of branch risk is too large, can not be targeted at the regional market characteristics of analysis and development.

Second, what causes affect the depth of the channel degreasing and systematic

Reason 2.1: Conflict of breadth and depth: in the general industry website, take the business member system, the center of gravity of the service is too low, and generally are mainly in the central city, not a complete tertiary market support, resulting in a whole industry site in a central city constantly use recklessly and price reduction and so on abnormal means , also did not give the merchant a good development platform.

Reason 2.2: lack of resources to invest in the best marginal effect of consideration: the General Industry Web site Focus on the central city as the main service and the recruitment of members, the market is very dependent on the local market, not to consider the future interests of the continued source, often lost the capacity to grow.

Reason 2.3: Some websites believe in the cultivation of the market concept: the investment in a large number of people to carry out the market, but also to the enterprise's website and so on service items involved, resulting in the industry as a general web site is the transformation of the network company, not interested in its services and to create exclusion.
Reason 2.4: Lack of meticulous classification management: in the general Industry website Product Classification is very meticulous, but because a variety of projects so that viewers do not want to continue to look down, resulting in the browse volume and volume of the reduction.

Reason 2.5: During the operation of the website, the overall lack of segmentation awareness, to find one to do one, did not establish a whole industry supply and demand information platform, resulting in a professional market is too large, other ancillary markets and related market services, the platform evolved into a competitive field, so that businesses lost their interest in participation.
Reason 2.6: Some industry websites are based on the sales of products, using the difference between sales to earn profits.