Analysis of Google + 's four intuitive impact on search results

Google + is its own social network, we are very aware of its impact on Google SEO, but the specific aspects of the impact, I think a lot of people do not have in-depth observation. While it is not clear at this stage the role of social network Google + in Google's ranking algorithm, we have to take note of its current intuitive impact on Google's search results. The following article will analyze the impact of the four Google + search results.

One: Comments on Google search results

For this we can clearly see the changes on Google's search results page, the traditional search results are only connected and related content description, but Google's introduction of the search results page after we can find a number of comments on the content. The content of the annotation is the corporate brand or individual who has shared the relevant pages. The data comes from the Google + social network.

　　

　　

　　

So what's the effect of these notes? These comments can be a good promotion of the relevant pages of the Trust index, by a large corporate brand or share of the page to prove that it has a certain value, while it is good to attract searchers into the relevant page to enhance the click Rate, and then improve the search flow from Google.

Second: Make Google search results more personalized

Personalized search is a technology that Google has been developing to provide different users with their own search results. And we can see that the advent of Google + has also been improving personalized search. In particular, Google's subsequent launch of "Search plus Your World" has made us focus on the impact of Google + on personalized search results. This means that if a user shares or clicks on a particular page in his Google +, then this page will get a higher weighting on his search results page.

　　

Of course Google's effect on personalized search is based on the user has a Google Account login search page, if not logged in so that Google + will not affect the search results.

Third: To obtain a certain external chain

When analyzing the impact of Google + on SEO, one thing we ignore is the outer chain. We know that the chain plays an important role in the optimization of any search engine. So what is the role of the outside chain on the social network for the site? We need to know that a high quality site outside the chain is more effective than the chain from the social network. Because although most social networking sites are allowed to send out chains, they are usually labeled with nofollow, using a jump. This can prevent the spread of the chain, but also take away the SEO effect.

Although this outside the chain for our search engine optimization does not have much effect, but as we do search and answer the outside chain, we can still indirectly achieve a certain effect. When our social network fans find our links, they will click on or share with other platforms, such as blogs or forums, and the external links on these platforms can bring some effect to our SEO.

Four: Display the author in the search results

Compared to domestic, foreign will pay more attention to copyright issues, for online resources are the same, we can see Google in its search results show the relevant content of the author. The author's information contains basic information, including the author's Avatar, which is information from the author's Google +. Google + brings this change to search results not only to more respect for copyright issues, and the effect of the same as the author in the above mentioned search results annotation, can be very good to attract searchers, improve the site click-through.

　　

From the four intuitive effects of Google + on its search results, we can foresee that social networking will play an important role in future search engine optimization. This article by the Day Cat Mall http://www.loj.cn Editor, reprint please bring our address.