Analysis of the reasons and optimization of the website bounce rate

Site bounce rate is when users visit your site, then only browse a page after the proportion of left, the site bounce rate is a measure of user behavior is very important an indicator, he can tell you whether the user is interested in this page or site, of course, to analyze a page jump rate can not be a stick to kill, High bounce rate does not mean that the Web experience is not good, the bounce rate is not necessarily the user experience of the Web page is good, here we detailed analysis.

Many reasons may lead to a low jump rate, such as your site in the design and use of the experience is not good, users may choose to leave. There is another possibility: users find your site and find what they need at a glance, and they don't need to browse any other pages to leave your site.

　　High bounce rate is caused by many factors

1. Single page

If your site is a single page, then users can not go through this page to your site's other pages, such a situation is very high, usually such type of site we can according to other indicators to measure user behavior, such as site stay time.

2. Code installation Error

If you see one of your pages or topic columns, the bounce rate is all very high, then you may want to make sure that your code installation is correct, in addition to the two-level domain name or the same as the main domain name of different products if the separate use of different statistical tools or different ID statistics, then the jump rate will also be high, but this is not true.

3. Website design

If the code installation is not a problem, and the bounce rate is still very high, then you may have to evaluate the site design flaws, redesign the site's navigation and other portals, optimize landing page, so that the content on the page and user search keyword matching, adjust the site's advertising format, so that the content better show and so on.

4. User behavior

To measure whether or not the jump rate is good or bad, you need to understand the user's behavior if it is a bookmark or navigation site, jump out of the high rate may be normal, users are through these sites to find the site they want, high jump rate shows that users will soon be able to navigate through the directory to find their own site, if the jump rate is low, Instead, it indicates that there may be a problem with the layout and guidelines of the site navigation station.

　　Analyze the bounce rate to optimize the site

The quantity and quality of website traffic should be cared for by everyone, and often many people only care about the quantity of flow, and do not care about quality, for example, you are a tea, tea, the site, and then you put in a shoe sales of countless ads or window to get a lot of traffic, the overall site traffic is promoted, but in fact you found that These traffic to the site have only opened a page to go, the site jumped out of the rate has become very high, which shows that these flows do not have good value.

1. Bounce Rate Standard

The bounce rate for each type of site is different, however, if in some cases your site is surprisingly high jump rate, there must be a problem, such as you have a blog, you are listed on the first page of your first article all content, then the user does not need to click can directly read the entire article, and then leave, Bounce rate will be relatively high, usually jump rate of 40%-60% is more normal.

2. Improve navigation availability

If you have a page out of the high rate, then you need to check and analyze why the page jump rate is high, and the user search keyword content does not match, if the user can not find what they want, they will choose to go elsewhere to find. Therefore, we need to improve the navigation structure of the site, to clean out those who may cause users to leave the factors.

3. Website content Quality

If your site navigation is no problem, then we have to help users quickly find the content they want, the content should be clear and concise, with interesting pictures, pure copy of low quality content may cause your bounce rate is high.

4. User search terms and content compliance

Every few months to the site to do a comprehensive keyword analysis, to analyze these landing search keywords and site content matching degree. For example, someone search "Tieguanyin has any effect," but enter your site content is all tea commodity information, there is no effect, such as the description, it is also very easy to cause users to leave, to enhance the rate of jump out of the site. The network is constantly changing, we also need to adapt to the customer's search habits, we can improve the site navigation and innovative new pages to meet the user's search needs, thereby reducing the bounce rate. First A5, the source of the article Biluochun http://www.zuipin.cn/lvcha/biluochun.html, reproduced please specify!