Analysis of the recent Baidu Optimization keyword ranking instability reasons

Baidu recently optimized keyword volatility is relatively large, Baidu keyword ranking is very active, the author of the two stations also appear this situation, through the author's research and analysis, after adjusting the basic keywords ranked stable, and keyword rankings have been greatly improved. Today I share, the recent maintenance of Baidu Optimization keyword ranking stable method, I hope to similar friends help.

In fact, Baidu optimization keyword fluctuations is very normal, but every day small updates, weekly medium update, two times a month update, Baidu Update is the purpose of the final content to show the reader. Therefore, Baidu rules in the change, the algorithm in order to more meet the needs of users, however, for a website, the impact of Baidu keyword ranking of the factors are dynamic, factors in the change, the natural impact of the change in the keyword rankings.

1, Baidu algorithm in the adjustment

Every time the adjustment of Baidu algorithm, are accompanied by a lot of sites have a rise and fall, this is very well understood, in line with the new algorithm Baidu website, keyword ranking provided, not in line with the keyword rankings declined. This is the impact of Baidu keyword ranking instability of one of the important factors, the recent Baidu frequent adjustment algorithm, so the keyword rankings change is also very normal.

2, site time or site optimization time is short

Baidu for the new station may quickly give a very good ranking, it may be two days, the ranking is not in an instant, for the site optimization time is not long station, it is possible to achieve the best keyword ranking position, but the next update, no ranking, The author of the station www.zhyjd.com is such, that the keyword ranking is still in the study period of Baidu, so the keyword fluctuation is also very normal.

3, the user experience is not enough

Baidu recently more attention to the user experience, if your site user experience is not enough, it is likely to decline keyword rankings. Baidu to the user experience a good site, an ideal ranking, the user experience mainly through the site clicks, the user stay time, access to PV, etc. to measure. Improve the site user experience, reduce the jump out, is a site for the long-term development of the fundamental. Continuous improvement and continuous efforts are needed to achieve a more user experience.

4, the external chain is not stable

The external chain instability and the quality of the chain is not high on the keyword ranking impact is very large, with the adjustment of Baidu algorithm, BBS, blog outside the chain quality, if your site is based on the BBS blog outside the chain, then the keyword ranking natural decline, Baidu's own chain weight increase, but do Baidu's own outside the chain of difficulty also increased. Baidu knows, Baidu Encyclopedia, Baidu Library, etc. are high-quality outside the chain.

5, the website revision to the keyword ranking influence

The author's station is because the website revision, the keyword appears to drop, mainly changes the content page The title, the keyword density also has the change, therefore the keyword ranking also appears the change, therefore the website optimization should try as little as possible the revision, as far as possible one-step.

6, keyword density changes

Keyword density changes, may also affect the keyword ranking, site optimization keyword to nature, not far-fetched, if the artificial forced to change the density of keywords, it is easy to fall right. So keyword density as stable as possible, for the new station, ranked unstable station especially so.

7, the server is not stable

The author of a station, because the server reasons, resulting in the page can not be accessed one day, the second day content included a large number of construction, affecting the site keyword rankings, but also led to the change of friendship links, many people delete links, so the impact on the site is relatively large.

8, the influence of friendship links

Add links can not be too fast, if one day to add the chain of friendship, it is easy to drop the right, the impact of keyword ranking, exchange links mainly to see the import weight, import weight higher, the keyword ranking more favorable, so do not look too much PR value, PR on Baidu has little impact.

If the best of the above, the basic will have a good ranking, summed up is to pay attention to the user experience and content quality and the quality of the chain, website keywords, structure and so on to stabilize, plus strong implementation and persistence.

This article source: http://www.zhyjd.com/Copyright, reprint please famous source.