Analysis of website promotion in website planning and construction stage

Promotion | website Promotion | problem

In the site planning and construction phase of the site, because the true meaning of the site promotion has not started, the site has not been published, of course, there is no access to the problem, but this stage of "website promotion" still has very important significance, but because of the complex network marketing process, from the development of network marketing plan to the site planning, design , development, content preparation grade stage, to go through a number of departments and personnel, the final results and the original plan to produce differences between the common thing. The combination of website planning and website promotion strategy is mainly manifested in the following 3 aspects:

(1) "website promotion" is likely to be overlooked. The professional website construction is the foundation of website promotion, web site construction is consistent with the principles of network marketing, for the future effect of Web site promotion has a direct impact, but most of the site in the planning and design is often not to promote the need to take into account, this issue is likely to be published after the site is recognized, Then go back to consider the site optimization design, such as not only waste of manpower, but also affect the timing of website promotion, so a professional network marketing planning program, should be the website promotion strategy into the website construction program.

(2) The implementation and control of "website promotion" in the stage of planning and construction is more complicated. In general, whether you are developing yourself, or outsourced to professional service providers, a Web site design and development needs by the technology, design, market and other personnel to complete, the different professional background of the site's understanding will be a big difference, such as technology developers are often only from the realization of the function to consider, Designers pay more attention to the visual effects of the site, if there is no network marketing awareness of the professional staff to coordinate, the eventual completion of the Web site is likely to be very different from the network marketing guidance, so in the process of planning the design of the network marketing Professional level has higher requirements, This is why some websites after the completion of the original planning ideas and the main reason for the gap.

(3) The planning and construction phase of the "website promotion" effect needs to be published after the site has been validated. In the site construction phase adopted the optimization design, such as "promotion strategy", only by virtue of the subjective experience of the site construction related personnel, whether the real ability to meet the needs of website promotion, but also to be published on the site after a period of time to verify the practice, if there is a difference with the expected objectives, it is necessary to do further amendments and improve, It is also because of this lag effect, it is easier for the design and development personnel to ignore the site to promote the impact of site promotion considerations. Therefore, the site planning and design staff experience is very important at this stage.

These characteristics indicate that the comprehensive implementation of Web site promotion strategy, involving a variety of factors, need to be considered from the overall level of network marketing strategy, otherwise it is easy to fall into the dilemma of Web site construction and website promotion, at present this problem is prevalent in enterprises, This is also a corporate web site often can not play a role in one of the important factors, and the ideal way to change this situation is by professional network marketing staff to track and manage the entire site planning and design process, so as to facilitate the timely detection of problems and control. Therefore, from this point of view, the construction of a real network marketing-oriented web site is not a simple thing, from this can be reasonable speculation, some Web site construction services to the Low-cost strategy to open up the market, in fact, it is difficult to bring practical value to the enterprise.