Analysis on the factors influencing the ranking in personalized search

Search engine work is like the purpose of other industries: to meet the needs of users. For Bing, Yahoo, Google and other search engines, this means that you must provide the best results for all search queries. These major search engines are aiming to improve the user experience to provide more personalized search results. So how does a search engine personalize the search? What are the factors that affect personalized search? The author will make a simple exposition below.

One: Your search location

We type "pizza" in the search box. What is the result of Google's search? It is likely that the first result will be your nearby pizza shop in your city. But how do search engines know where you are? Simply put, a search engine determines your location by IP. Google knows that most people searching for "pizza" may be looking for a local search structure, although they don't use localized keywords to search.

Two: Your search history

Search history records may be an old technology for search engines, and search engines know where to search, and they will begin to analyze your search records, what you recently searched, and what pages you recently browsed. This may sound creepy, but if a search engine finds out about your search records, they can provide you with the search results that best fit your requirements, and you'll be more likely to find the information you want from the search results.

Third: Your social Networking information

Bing and Facebook signed a partnership in May. Bing will add Facebook data to the search results. The data consolidation of Bing and Facebook will allow Facebook's registered users to see their Facebook social relationships and share information in Bing's search results. If users have Deng Li to Facebook, they will have a better ranking than usual. At the same time, Google is also busy developing its own google+1. When users log in to their Google account, they can use google+1 to share a page they like. Google will display google+1 information in the search results.

Some people think that personalized search for better results, search engines can give users more valuable content, personalized search to reduce the internet clutter and noise, more importantly, he only users want what. Opponents believe that this kind of personalized search is actually to search our world, rather than expand. The author thinks that we should look at this technology in a development perspective. We should watch the change to improve the user experience as the main goal. This article by the Swiss Army Knife http://www.meekcool.com original reprint please indicate the source, thank you!