Analysis on the profit of Advertising Alliance and personal website

At present, most of the personal web site is supported by the Advertising Alliance, but many webmasters do not understand their relationship with the advertising Alliance, nor is it clear that their personal site in the overall distribution of the interests of the network in what position, resulting in the personal website how to profit more narrow thinking. This paper tries to analyze the relationship between advertising Alliance and personal website profit from a macroscopic aspect.
Where does the money come from, and who is paying for your website?
Although the ad League has paid the personal owners with real money, they are not the real parents of personal websites. In the back of the web to pay for the site is those who want to open up the market through the network of enterprises and businesses, they are willing to their products and services to find potential customers to pay advertising costs. This kind of business behavior belongs to the network marketing, is also the Enterprise marketing strategy part. Advertising Alliance as a channel of cooperation, the extremely dispersed personal web site, and through the classification of ads for accurate user positioning, so as to provide the enterprise customer source. When the website user clicks on the online advertisement, it is equivalent to push the user to the service of the enterprise. and large enterprises like to put ads directly on the portal site, thereby omitting the advertising agent here the intermediate steps; Of course, they also attach importance to the vast number of personal website users. Therefore, the enterprise pays for the personal website, actually is in for own market development to pay money.
Second, the personal website for what value? Why can traffic be converted into income?
From the 1th analysis, you can see that potential customers are the business favorites, they don't care about what's on your personal site, they just care if your users are the potential customers they're looking for. Personal websites hold a large number of netizens, is the most valuable resources, these users can be divided into a variety of needs of the crowd, of which there are enterprises in the search for potential customers.
And the content of the information on the website, is also starting from the demand of the Netizen, the personal website produces or organizes the information that the user is interested in, thus put a large number of users hold the hand on, make own website form value. So it is not difficult to understand, webmaster Why are very concerned about what key words to attract a large number of users, because the hot information is often the hot demand. Personal site provides the appropriate content, plus SEO help the content information better feedback to the user, it can attract many netizens, and these netizens to your personal website browsing content, formed the number of independent IP and page browsing quantity (PageView, for short PV). The larger the number of PV and IP, the more you have to prove your hands.
Users who are interested in your site may see more of the content of other pages after they have read the page that the search engine has found. So we divide PV by the value of IP (that is, the number of pages per visitor), as a reference to whether a Web site provides the right content, or provides an important indicator of what makes the user interested.
When the personal website has the user, but the enterprise is looking for the user. So the two through the Advertising alliance clicked, Stationmaster got the money, the enterprise got the user, the cooperation that win is thus produced.