Analysis said Baidu will be facing fierce competition domestic opponents targeting search market

Beijing Time November 20 news, according to foreign media reports, in the Chinese Internet market, web search is a very fertile territory. At present, Baidu (NASDAQ: BIDU) accounts for about 70% of China's search market, but the company is about to face a new round of fierce competition, because Qihoo 360 and Tencent have recently indicated that they intend to increase their efforts to compete in the search market.

Qihoo 360, chief executive Zhou Hongyi, said in the third quarter of this year's earnings call, the company will take positive steps to build its own search business and make it one of the main drivers of the company's business, thereby expanding revenue channels and making better use of the company's browser and personal launch pages The advantage of a large number of independent access users that the pagehao.360.cn site has.

Zhou said that Hao360 has surpassed Baidu's hao123.com to become the first major service site in the field of Personal launch page, this service has also created a lot of traffic for search engines, and this has brought benefits to search sites such as Baidu, just under such circumstances, Qihoo 360 realizes that They can also get a profit from the search position themselves.

According to Zhou, Qihoo 360 's own search business and other search sites will exist in three major different places. In the initial stage, Qihoo 360 will not hit another Baidu, will not do the traditional search engine. In the next phase, Qihoo 360 will launch a new search method by digging up most of the value of its own personal launch page, as Qihoo 360 now has accumulated a lot of data from hao.360.cn services, and Qihoo 360 will now be able to use these advantages to provide users with personalized advice engines, Users can also use these recommendation engines to conduct search operations without having to enter any search keywords. This page is able to better understand the user through the user's previous click behavior, thus giving the user the suggested link and the related service that the user may want, while the traditional search is to enter the keyword in the search engine. The next step, Zhou says, is that Qihoo 360 will develop more services similar to vertical search engines.

This statement is not Zhou and its team for the first time to look at the search market. Zhou created the 3721.com website, the first Chinese search engine to be sold to Yahoo later.

The potential threat to Baidu comes not only from Qihoo 360, but also from Tencent. Tencent Search executive vice President Li Haixiang recently also said that Tencent's search business will also accelerate the development of the next few years, Tencent will increase investment in research and development, in the social and wireless areas to launch challenges to Baidu. Tencent is said to be launching a service similar to Baidu's Phoenix nest advertising platform next month.

In addition to the above two companies, Youku also a few months ago launched its own video vertical search business, so far, this service has been a great development, and this also gave a certain impact on Baidu.