Analyze several questions about "non-heat" of Baidu

Said Baidu recent action, everyone will think of the Green Luo algorithm announced, this rule once launched, directly blocked the link trading platform, including some well-known platforms, such as Ali slightly. But this is not the only Baidu in the recent changes, a lot of things Baidu is low-key to do, low-key to layout, and it is worth mentioning that Baidu has a lot of action to implement a strategic significance, and these messages may not arouse the attention of everyone.

　　Buy snacks, Layout mobile products

While Baidu and dim sum have been silent on acquisitions, the move from dim sum to innovative workshops, and Baidu's 12 million acquisition of magic figures, would be a strategic holding if not a wholly-owned takeover. The reason why Baidu is so interested in snacks, mainly because dim sum as early mobile Internet products, master the initial users of the relevant data, and product line and data mining ability gradually mature, the cooperation between the two must be complementary.

But Baidu buys dim sum of information not to get everybody's general attention, instead is everybody is interested in the gossip between UC and Baidu. In fact, dim sum and UC is not a complete level of products, UC is mobile search, Baidu wants it is to better enhance the strength of mobile search, but the price is too large, at least the industry rumors of UC valuations in about 1.2 billion U.S. dollars, which for Baidu is not a small number.

But dim sum is not the same, first of all, its valuation is certainly not so strong, second, although mobile Internet mobile phone concept is lower, but snacks two product line, Baidu can be used, one is the tool product line, to Android optimization master, Dim sum of electricity, etc. as the representative, the second is the content product line, the application of the flow data mining.

Android optimization and other products can help Baidu in the smart machine port into a front-line battlefield, and dim sum of data mining advantages, but also with Baidu's own business coincides with, especially the mobile end of the data mining more imaginative space, which will make the mobile search has been not to power Baidu to regain the opportunity.

Online shopping Search, Baidu is the heart of the electric business is not dead

Le cool days of failure has been regarded as a disgrace to Baidu, as Japan's power suppliers and China search a strong combination of Baidu, le Cool day and did not show the due strength. Instead, they were beaten to pieces, and eventually launched the Chinese market. But what I want to say is that Baidu has not stopped spying on the electric quotient, because in Baidu's corporate culture, search products are only a product of their own fulcrum, Baidu wants to do is Baidu Department, become a covering the internet as a whole thing business, and as the rapid development of the electric business industry, certainly can not be abandoned by Baidu. The February 6 online shopping search can be seen as a Baidu for the electricity quotient of another attempt, only not much this time Baidu does not involve the actual business of the electric trader, just do a traffic import, and I think this has three meanings.

1 with the spread of Taobao to the pan-life, Baidu's many large advertising customer resources have been threatened by Taobao. The move was launched in order to better open up the market for life, to retain advertising owners.

2 Although Baidu in the comprehensive search field, but Taobao master of the internal shopping flow is not destroyed, and the two sides shielding each other, leading to Baidu can not intervene, and online shopping is to try shopping drainage, and gradually decompose the Iron curtain taobao.

3 familiar with China's electricity trading environment, and strengthen the cooperation with resources, channel operators, and to pave the way for their own electrical business.

docking the Drug Administration, reshaping the image

February 25, Baidu and the state Food and Drug Administration to reach strategic cooperation. At the same time 360 hot pursuit, February 27, and immediately with 3,601 announced cooperation with the Drug Administration: immediate network directly to the Drug Administration database, 360 through the immediate network of the Internet access to the Drug Administration database. The two sides on drug management is also a very attractive.

Because we all know that drug management has been Baidu's soft rib bidding, both want to profit, but also want to fame, tangled Baidu by opponents constantly attack their own drugs bidding soft rib, and medicine is extremely hot people's livelihood problems, Baidu in this point can not be careless, so competing to the Drug Administration is to reverse its own corporate image, From the side is also perfect their own products, reduce by opponents, especially the possibility of 360 attacks. Because only 360 do not do medical advertising news let Baidu share price plunge, Baidu can be said to know the bad. And the industry has news that Baidu will be in March on the line exposure, which for Baidu in the extension of the livelihood of the very strategic significance.

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