Analyze the number of website records and summary of good and bad websites

Baidu updated these two days, causing many websites to include external links. It seems that many webmasters are very happy to chat in the group, this may be a bit of "compensation" for the majority of webmasters after the last Baidu algorithm upgrade. However, when asked whether their rankings were significantly improved, it seemed that no one had come up to answer the question. It is estimated that the rankings of few websites have been greatly improved. We often see two pieces of data: How much is included, and how much is external chain. Because the number of indexed items directly represents the weight in the search engine, which is high only when the weight is high. In fact, this view is not scientific. Does the indexing and ranking have a great impact? Do you pay attention to quality when pursuing the number of indexed items? Today, we will talk about the impact or overall weight of the index.

In essence, indexing does not affect the ranking of core keywords of the website. The core keywords of your website will not be upgraded because you have several more keywords. Because we can see that some websites have only one homepage, but the ranking is still strong. This shows that the overall indexing of the website has no impact on the ranking of the core keywords, but it has an impact on the traffic to some extent. That is, when the weight of your website is really high, this indexed page can also bring traffic, this page can play a role to promote the ranking of the core keywords of the website. At present, some small websites still want to bring rankings on Baidu, which is unlikely to be a few calls. Google has the opportunity to mix traffic. Google and Baidu have very different internal page algorithms. Google believes that the weight of the internal page is the same as that of the website homepage, as long as it can meet user needs, and even some internal page keywords can rank beyond the homepage.

However, Baidu's judgment mechanism in this regard is that the homepage gives a very high weight and the weight of the inner pages is very low. Therefore, it is quite difficult for general websites to rank the inner pages. When we look at the statistics every day, the percentage of the inner pages is in the ranking. We all like to say that the long tail traffic should be more than the core keywords. I agree with this point, but it is very difficult to achieve this situation. This statement is currently only applicable to large websites, such as small and medium websites, in other words, it is very difficult for a small enterprise website to have a long tail. If our website does not include long-tail keywords (or can't do it), there are a lot of problems.

This problem is that your pages are like things under the iceberg of the Internet. It is never possible to be seen by users by searching. If they cannot be used for searching, users can see them. Are these pages valuable? Will the search engine be indexed for a long time? These are all negative. In addition, the more you include, the more weight the homepage will be scattered. The homepage is like a mother, and the inner page is like a child. If there are more children, the mother's love will be diluted. That is to say, the weight of the homepage has been divided. Some people may say that the internal page also transmits the weight to the homepage. In fact, this depends on the situation. If an inner page is just indexed, there is no weight. When will there be weight? That is, when it can get the ranking, let the search engine know that this is a valuable page, only when this page can produce value can the weight be transferred to the home page.

This explains that if a website is not powerful enough to rank its internal pages, it will only hurt our site. Because not all webpages are useful, they all promote rankings. Just as SEO expert ZAC also talked about this point on Weibo

Therefore, I often say that enterprise sites do not need to be updated every day, but only two or three updates a month. In addition, they do not need to be indexed like a float cloud. Because from the perspective of the overall quality of a website, every page of the website should generate pages for users, which are indexed and ranked. However, this is basically not possible for general websites. Therefore, the more updated content, the worse the quality of the entire website. If your website has 10 pages, there is a homepage with ranking, it indicates that the homepage of your website is a high-quality webpage, and the other nine are not. In this way, the ratio of high-quality webpages to low-quality webpages is 10%. however, if you have only one of the 100 pages, the percentage of junk pages on your website to high-quality pages will immediately increase by 10 times, this is why the spam website will put down the overall quality of the website. Now, we can see that the record is too large and useless to harm the website.

 

The current search engine is increasingly focusing on the overall weight of a website, so we can no longer stop doing SEO on the homepage keyword ranking. In this article, we talked about the voting model in Web search sorting. Do not discard a webpage because of its unique characteristics. The most suitable web page is not necessarily the best in every feature, but the one that can take into account all features and provide the best overall performance. Therefore, we need this idea from the very first day of our website, instead of putting all the resources and energy on the homepage of the website. Pay more attention to the internal pages, and send more external links to the internal pages. These actions can increase the overall weight of the website. I hope that after reading this article, you will be able to understand the real functions and dangers of the record.