Analyzing adsense ad-click behavior from Google Analytics

Google since the release of Google Analytics (Google Analytics) in the AdSense tool, as long as the AdSense account and Analytics account binding, it can be very convenient for AdSense users to view their own statistical analysis of data, is a very practical function, can help the vast number of advertising users analysis AdSense ads click.

One of the "popular AdSense Referral" data statistics, can be analyzed from the external site search or jump from the user to click on the income generated, for the optimization of AdSense and improve AdSense revenue has guiding significance, and can also analyze the different types of Chinese users of the ads click habits and Hobbies. The following table is the last two months of my blog from the major search engine sources of data, because the relevant policy issues, I will be the number of ad clicks and ads to show the number of hidden, leaving the most to explain the problem of the click Rate and ECPM two data, display order according to AdSense revenue to sort. You can see a lot of learning from this table.

Source		AdSense clicks	adsense effective cost per thousand display
1.	Baidu.com	2.09%	$1.03
2.	Sogou.com	3.61%	$1.93
3.	Soso.com	2.2%	$1.04
4.	google.com	0.59%	$0.40
5.	search.114.vnet.cn	6.54%	$2.88
6.	Web.gougou.com	2.08%	$0.84
7.	Youdao.com	3.66%	$1.61

From the table above, the user from Baidu search to bring the largest advertising revenue, and China Telecom Internet star 114来 the highest rate of users, far higher than other search engines, the use of Google search to the user clicks is not only the lowest, and far less than other search engines.

My analysis of this phenomenon is that different types of users to use different search engines, and different users of the search habits and network knowledge is greatly different, so that the result is that different search engines to the users of the ads click behavior also.

Google users usually use the network for a long time, belong to the type of veteran, can accurately distinguish which is advertising, usually do not actively click on these ads, so its ads clicks far less than other search engines.

The use of Baidu's largest number of users, the user level is not aligned, many are network beginners, do not have the ability to distinguish advertising, so these people for the ads will be very high clicks, combined with a huge base, so the overall income is very large.

What are the users who use the Internet 114? This search engine is actually the result of the telecommunications bullying, network beginners will not be able to surf the internet, not even use the search engine, so directly in the browser address bar to enter the site's Chinese name, when users enter a Non-existent URL, will be hijacked by China Telecom to the Internet Star 114 search engine, to achieve automatic Because most of these users are beginners, so basically do not have the ability to distinguish advertising, so their ads will be much more clicks than other search engines.

Therefore, it can be seen that the network rookie to bring the highest advertising revenue, which uses 114 of the junior rookie more extreme, very little browsing volume can bring a large number of ads click. And the use of Google's network of old birds basically ignore ads, ad clicks very low. Therefore, Google AdSense users want to improve their income, may wish to try a specific target for 114 and Baidu search engine optimization, in particular, 114 optimization is easily overlooked by most people, in fact, according to my analysis above, For 114 of the optimization for AdSense is likely to have immediate effects, and for Google's optimization in fact, to improve the AdSense revenue is not too much significance, if your AdSense income is low, then please see your search source whether most from Google, Trying to optimize for other search engines will also improve your AdSense revenue.