Application scheme of appropriate color scheme in web design

Article Description: on the importance of color in web design

You may not be aware of the importance of color in Web design . You may think that a Web site is green, but Blue is fine, anyway. For a long time, I've been thinking about the importance of color in Web design , and lately I've come to the conclusion that color can really change a lot of things and make readers feel different. There is a psychological effect hidden behind each hue, and I will delve into this question next.

There are a lot of things that excite people. Scientific experiments point out that one of the most effective ways to excite people is to project red to the walls of their rooms. People who live in such rooms have a higher heart rate and blood pressure than those in the Blue Room. As we all know, red can increase the degree of excitement. It also explains why fast food restaurants use red as their main color. For example, Coca-Cola, McDonald's, Burger King and Pepsi (although Blue is its main color).

Color stimulates the Senses

Color can stimulate people's vision, generate excitement, increase appetite, feel warm, calm. Color Dynamics researchers believe that red can make people excited, for example, Coca-Cola's official website of the red color scheme gives people a lazy feeling in the hot summer, it is this feeling that makes visitors have the desire to drink cola.

People usually like to gamble under the red light, not under the blue light. The main reason is the large number of gambling cities such as Las Vegas using red light. Color has an effect on execution, for example, the red light makes people act more agile and powerful, but not always effective. and Blu-ray makes people "think twice before they do it." Therefore, the stop sign uses the red, is warns the driver to stop immediately, otherwise will have the accident.

Color mixing

If the color is mixed properly, it will complement each other. Some people like to mix complementary colors, but it's best to occasionally. Overuse can have a negative effect on the human eye. For example, when I see a website with a black background in pink, I can't wait for it to disappear immediately from my eyes.

However, complementary color matching is also a trick. Draw a neutral black, white, or gray line between two shapes of different colors so that people's eyes can see each color separately. Take Pepsi's logo as an example: the red and blue parts of the logo are truncated by very large white shapes. The white shape can make the red and blue two color better mix, than two kinds of color simple superposition effect is better.

Color and culture

In addition, the meaning of color in different parts of the world is not the same. In China, red represents luck, but in Germany, red is not so good. Large companies with strong financial resources will be heavily invested to study the implications of colors in different cultures before entering new markets. Many people think this is not necessary, but in reality there is a case of losing a customer because of a bad color scheme.

Although these large enterprises usually engage experts in this area of research, they have little effect. Whether designers or ordinary people, according to their own preferences, in different situations with different colors, because this is purely personal preference. I personally like the combination of red and black, because, I like AC Milan (uniforms for red + black) for more than 10 years. It is essential that designers put aside their personal preferences and focus on the needs of their customers.

Website color

Choosing a color for your site is not just about choosing a favorite color, and then laying it out on the site. It also means choosing the right color to get the expected response from your readers. If you know enough about your audience and are familiar with their color preferences, you're half done. Of course, radish cabbage, your own people, your website color matching can not be suitable for every visitor, so just meet most of the target user groups.

According to the data, half of the users will be out of the home because of bad web color. When users visit your site, the primary concern is the color of your brand. If they can't distinguish your main hue from a multitude of colors, you should consider redesigning the color scheme.

If you choose the blue color scheme, will bring a good mood, natural will produce good results. Of course, the choice of refreshing white is also good. But if you want the site to be passionate, choose bright red or orange. The combination of white and green can also produce the same effect. If you want to create a fresh and elegant fashion site, white with the gray is advisable. This kind of color scheme can create a stylish, fresh, concise feeling. The following figure is a classic case.

If you have a special love for dark tones, then black is absolutely preferred, but the premise is that the main color can not be black, black background of the site design exquisite, eye-catching, but the disadvantage is not easy to read. For this, you can use the simplest combination: black with white or bright gray. In addition, black and orange can also be combined, although the contrast is very large, but the effect is surprisingly good, add a little white balance the effect will be more perfect. Some things about the internet

When it comes to the best pair of black-and-white colors, Blue is the perfect match. Note that the main color must be set to white, or the main hue can be changed to light blue. Black in the entire color should be as low-key as possible, should not be too prominent. Figure one is a good example. The second example is very bad, not only outdated design, but also the color is unbearable, just can use this combination.

Red and black and white match the effect is also very good, but, do not let red distracting, because, this will force too fiercely, and black form a great contrast. Here are two examples that will tell you why.

I recommend another three-color combination: Black + white + green, and look at the example below you know why.

Summarize

The right color scheme is important, and I believe everyone knows it. Depending on the user's preferences the color makes the reader listen to you more than it sounds, but right or wrong, this has always been the goal of all designers: sending signals to readers and hoping to get feedback. If you understand the principles of color psychology, and can find a suitable color scheme for users, then your site is a step closer to success.