April 20, 2016 operations (strategic management, business process management and reorganization, knowledge management)

First, strategic management
1. What are the characteristics of enterprise strategy?

A: Global, long-term, resistance, programmatic.
2. What are the characteristics of enterprise strategic decision-making?

A: (1) The object of decision-making is complex

(2) The problems faced are often abrupt and unpredictable.

(3) The nature of decision-making directly relates to the future of the enterprise, and the risk is great

(4) Evaluation difficulties, difficult to standardize.
3. What are the three steps of strategic management? Remember

A: Strategy development, strategy implementation, strategy development
4, the organization of the Organization to include the philosophy and organization purposes, please write down the definition of 2.

A: Organizational philosophy refers to the values, beliefs, and codes of conduct established by an organization for the manner in which it operates.

The purpose of the organization is to refer to the activities to be carried out or intended to be carried out by the State organization, as well as the type of organization now or desired.
5, to determine the purpose of an organization, what to do first? Remember

A: First identify its existing and potential customers.
6, what is the long-term goal, what is short-term goal?

A: The long-term goal stipulates the results expected from the organization in carrying out its mission, usually beyond the organization's current fiscal year. Long-term goals cannot be vague and abstract, it is a specific, concrete and measurable outcome, and if the organization is to succeed in fulfilling its mission, these results must be achieved.

The short-term goal is the implementation goal, the time limit is usually within 1 years, is the manager uses the old realization Organization's long-term goal. Short-term goals should come from in-depth evaluations of long-term goals.

The role of long-term and short-term goals is to identify the direction in which the Organization achieves its mission.
7. What are the five steps of strategy formulation? Remember

A: Strategies can be strategically analyzed, strategic, strategic, strategic, strategic
8. What are the external analyses in the strategic analysis?

Answer: (1) Macro trend analysis

(2) Industry Analysis

(3) external factor evaluation matrix
9. What are the macro trend analysis? Please list the names and briefly describe them.

A: Pest analysis refers to the analysis of the macro-environment, p is political (political), E is the economy (economic), S is social and cultural (Socialand cultural), T is the technology (technological).

SCP Market structure (market Structure)-Marketing performance (market conduct)- marketing performance.
10. What are the industry analysis?

A: Concentration analysis, value chain analysis, structural analysis: five-force model
11. The five-force model believes that the competition in the industry includes five basic competitive forces. (note) (see Figure 20.1, the five-force model)

A: Potential new entrants to the industry, competition for alternatives, bargaining power to buy houses, bargaining power for suppliers, and competition among existing competitors.

A , what are the internal analyses in strategic analysis? Please list the names and briefly describe them.

A: (1) The Competitive Posture Matrix (CPM), the CPM Matrix, is used to identify our major competitors and their specific strengths and weaknesses vis-à our strategic position, these major competitors.

(2) Resources and capacity analysis, enterprise resources and capacity analysis will be the competitive elements according to the importance of the degree of enterprise ownership and comprehensive analysis, so as to reveal the real competitive strength of enterprises.

(3) Internal factor Evaluation matrix (IFE), the results of analysis and evaluation of internal factors and weaknesses of enterprises are expressed in matrix form, and the internal factor evaluation matrix is formed.
13. Analysis of internal and external environment in strategic analysis SWOT, so strategy, WO strategy, ST Strategy, WT Strategic countermeasures are what? Remember

A: S-o strategy: Giving advantages and taking advantage of opportunities

W-o strategy: Harnessing opportunities to overcome weaknesses

s-t strategy: Leveraging the advantages to avoid threats

w-t strategy: Reduce weaknesses and avoid threats

- , what are the three levels of strategy?

A: Corporate strategy, business strategy and only strategy
15, the comprehensive strategy has the strengthening type, the defensive type, the expansion type, respectively includes what?

A: Strengthening strategy including market penetration, market development and product development three kinds.

Defensive strategies include harvesting, joint ventures, divestitures and liquidation.

Expansion includes integration and diversification, including the integration of forward integration, such as post-integration and horizontal integration of three. Diversification includes concentration diversification and mixed diversification.
16, the competitive strategy is differentiated, centralized, low-cost strategy, what is the meaning of each?

A: Differentiation strategy is to provide differentiated products and services to meet the special needs of customers, the formation of a competitive advantage strategy.

The focus strategy is to focus the business strategy on a specific target market, providing special products or services to specific regions or specific purchaser groups.
17, understand figure 20.8 strategic position and earthquake evaluation diagram, please answer the left CA, right repeatedly is, above FS, what does the following es mean?

A: CA: Competitive Advantage, is: industry advantage, FS: financial advantage, ES: environmental stability
18, understand the figure 20.9 large strategic matrix, please answer the horizontal axis, ordinate, the meaning of four directions.

A: Horizontal to the left weak competitive position, the right strong competitive position; vertical market growth is rapid, the market growth is slow.
19, understand the figure 20.10 Boston matrix, for stars, Taurus, skinny Dog, problem business, please explain their meaning (remember four names, and understand the content)

A: Taurus stability, star development, Lean dog Retreat, the problem is full.

① problem business refers to the high market growth rate, low market share of the company's business.

② star Business is to tell market leaders in growth markets.

③ Cash cow Business when the market's annual growth rate drops below 10%, if he continues to maintain a larger market share, the front of the star business is a cash cow business.

④ thin dog business refers to the market growth rate earside, market share is also low of the company's business.
20, please point out the development, maintenance, harvest, give up, respectively, what business to apply? Remember

A: Development, this strategy is particularly applicable to problem business.

Maintained, this goal applies to the strong cash cow business.

Harvest, this strategy applies to the ailing cash cow business and also to the lean dog business and the problem business.

Give up, it applies to thin dog business and problem business.
21. What is the role of corporate strategic planning?

A: (1) The strategic plan is the basis of the senior Manager's command, and it is also a task for all the managers.

(2) Strategic plan is the means of corresponding to the uncertainty

(3) Strategic planning is a way to reduce waste and improve efficiency

(4) Strategic plan is the basis for managers to control
22, from the perspective of strategic and organizational adaptation, what is the real key factor in choosing an organizational structure?

A: Senior management of the enterprise to the pioneering issues, engineering and technical issues and administrative issues of understanding and grasp.
23. What are the four types of strategic organization? The applicable conditions or characteristics of each individual. Remember

A: Defensive type, pioneering, analytical type and passive reaction type.

Defensive organizations are vital in most industries, especially for more stable industries.

Pioneering the biggest challenge for this organization is how to improve the efficiency of the Organization and to use resources wisely.

Analytic strategic organizations are not perfect either. It has both defensive and pioneering advantages, but also has its shortcomings.

Reactive type His adaptation cycle would respond to environmental changes and uncertainties in an inappropriate response.

II. Business Process Management and reorganization
1. What are the 6 elements of a process?

A: input resources, activities, structure, output, customer, value.
2. What is the definition of business process management? What is the difference between BPM and BPR?

A: Business process management (BPM) is a systematic approach centered on standardized, structured end-to-end business processes that continuously improve organizational business performance.

Process management will be the original BPR definition of thoroughness, the fundamental integration into the standardization, systematization, pointed out that not necessarily completely re-design business process, but should standardize the design of the process, need to re-design the redesign, do not need to improve.
3. What is the core of process management? What is the essence?

A: The core of process management is the process, and the essence of process management is to construct excellent business processes.
4. What are the four steps involved in good business process management? (Note: similar to PDCA)

A: Process design, Process execution, six-tier assessment and process improvement.
5. What are the analysis and design methods of the process? (Answer six small headings)

A: Value chain analysis, ABC cost method, process modeling and simulation, business process analysis modeling method based on Unified Modeling Language (UML).

6 , what is the primary problem of BPR? (remember)

A: Unified understanding, so that all staff to implement the BPR can reach a consensus.
7, the implementation of BPR will cause a variety of enterprises, multi-level changes, mainly including which three aspects?

A: (1) The change of corporate culture and concept

(2) Changes in business processes

(3) Changes in organization and management
8, multi-layer BPR implementation of the structure of the implementation of BPR decomposition three levels, including the concept of reconstruction layer, what and what?

A: The process rebuild layer and the organization rebuild layer.

Third, knowledge management
1, for the project management organization, what is knowledge?

A: Knowledge is dead. It has the design and development results, a variety of patents, non-patented technology, design and development capabilities, project members have mastered the skills and other intellectual resources.
2. What is the definition of knowledge management? What are the four areas involved in knowledge management? Remember

A: The concept of knowledge management from the study of organizational learning from the development, design and development organizations are constantly looking for design and development of the strategic framework to explore how to achieve better performance than competitors, and knowledge management is an important means. There are four main aspects of knowledge management: top-down monitoring, promotion of knowledge-related activities, creation and maintenance of knowledge infrastructures, updating of organization and conversion of knowledge assets, use of knowledge to improve their value.
3. What are the five steps of explicit knowledge management?

Answer: Collect, filter, organize, spread, apply.
4. What are the methods of sharing tacit knowledge? Remember

A: (1) coding (2) face-to (3) staff rotation (4) network
5. What are the five levels of the value level pyramid of intellectual resources, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?

Answer: Defense, cost control, profit center, integration, vision. The two levels of defense and cost control are initial, profit center, integration, and vision as offensive strategy.
6. What is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?

A: The core of e-commerce is data information, constitute four kinds of e-commerce "flow" (information flow, capital flow, business flow, logistics), information flow is the most basic, indispensable.

April 20, 2016 operations (strategic management, business process management and reorganization, knowledge management)