Arris-22 marketing rules (22 Business Rules)-19

Arris-22 marketing rules (22 Business Rules)
19. Face up to the failure rule
Failures are hard to avoid, but failures should be taken into consideration.
For bad things, too many companies always want to improve it rather than give up it in time. "Let
We repeat to save the situation "is their rule of survival.
For your personal future, it is terrible to face the wrong reality but do nothing for it.
. The preferred strategy is to identify errors as early as possible and take timely measures to stop losses. American Automobile Corporation
The company should have abandoned passenger car production and concentrated on producing Jeeps. Before the final recognition of its errors, IBM
Xerox should have abandoned the production of copiers.
The Japanese seem to be good at identifying errors as early as possible and changing strategies in a timely manner. Their collective management approach is acceptable
To exclude the concept of "self-esteem. Because of the large number of participants in decision-making, even for major decisions,
The responsibility assigned to each decision maker is also small, and this will not lead to the destruction of his personal future.
Shame. In other words, it is much easier to admit that "we are all wrong" than to admit that "I am wrong.
This "Remove self-esteem" management decision-making method is to make the Japanese a strong marketing competitor
An important reason. The Japanese do not make mistakes, but can admit mistakes after making mistakes,
Correct the error and proceed.
The wall-Matt company, which has achieved great success, has another way to deal with failure. This is Sa.
Mwolton's method is called "preparation, attack, target. He is keen on continuous repairs.
One of the supplementary by-products.
Walton knew clearly that no one could succeed the next time. At Wall-Matt
The lab fails and is punished, just as the general manager of the company published an article in Business Weekly.
As mentioned in, "if you learn and try to do something, you may be liked.
. But if a person makes the same mistake twice, it will be sad ."
Wall-Matt is different from many big companies in the following aspects: so far, it does not seem
Once attacked by a recessive disease called "personal first. This disease can intrude any
Company. In companies with this disease, managers first think
What is the impact of this decision on your personal future? The second is its competitiveness for the company.
Impact. There is an internal conflict of interest between individual decision makers and companies.
This conflict makes it difficult for companies to take risks (it is difficult to avoid trying to develop a leading product)
). A senior manager, when he enjoys a high salary and is near his retirement age,
It is extremely impossible to take bold measures.
Even the young managers are willing to make "more secure" decisions so as not to influence
Your position is promoted. No one was dismissed for failing to take a bold move.
For some American companies
Otherwise, it will not be implemented. This severely limits the implementation of many potentially beneficial marketing measures.
A suggestion is often rejected not because it is a problem, but because it does not have any
A senior leader will benefit from the success of this suggestion.
One way to eliminate this "personal first" factor is to make it public. 3 M companies use
Advocates who publicly confirm that they will benefit from the success of a new product or project.
3 M successfully launched the post-itnotes product to show how the system works.
Work. Kate freui is a scientist at 3 M who developed the post-itnotes product.
This product has been put into the market after nearly ten years of efforts.
The 3 M Company system is adopted. Theoretically, this ideal environment will make managers
You can evaluate a new concept based on its value, rather than on its merits.
If a company wants to run in an ideal way, it should carry forward the spirit of collectivism,
Take team work and have a leader who can make self-sacrifice. In this regard
As an example, it is easy to think of the record of a third army led by General batton,
In history, no other team once occupied such a large film in such a short period of time.
To capture so many enemies.
Have General Badon received awards? The fact is that Howard fired him.