Attract visitors and do content-worthy sites

Source: Internet
Author: User

Learn to find a lot of websites after search engine optimization, but the site has traffic, why visitors will not stay long? Have you forgotten the needs of your visitors (customers)? If your visitor (customer) doesn't want to stay for a second, how can he understand the purchase of your products and services?

Building a website today tells you something you have to keep in mind when setting up your site to make sure your site is a good enough place to attract your visitors and spend some time browsing.

Some SEO and site owners are always focused on a few tips to make his site more accessible to search engines, and they optimize their web pages to make it a higher position on the Search Engine results page (SERPS). It's a very worthwhile thing to do, but the problem is that in the process, a lot of things lose their meaning, knowing what you really need is to make sure that your visitors stay longer on your site and do what you want them to do (like shopping). Your site may be highly rated on search engines, but what do they want when the visitor clicks on the link? Have you thought about it?

If visitors (customers) come to your site through a search engine and can't get the information they want, they can't help wondering why your site is so high, they just click on other sites (especially your competitors), and the problem arises! You want to build a Web site with traffic, you can, but you should also think about keeping that traffic for a while. This means that you are not just searching for a search engine, but also creating a website for your visitors (customers). Luckily, you can do both of these things at the same time. Now, I'm going to tell you some important information that you need to focus on to keep your visitors (customers) stuck.

It's no surprise that there are some factors that are basically consistent with what you need to be aware of when building a site that can be noticed by search engines, and now you need to emphasize a number of different factors. For example, from the point of view of the problem we are going to talk about, the keyword is not a factor, however, the content is a very important factor. Whether your website is designed professionally does not affect your ranking in search engines, their spiders can find everything, but for visitors (customers), that means staying on your website and buying products, or clicking on your competitor's website, there is a big difference between the two!

How do you make a Web site useful?

How easy is your site to operate? Does your visitor (customer) need to keep looking for the information they want and think about how to use them? Netizens have summed up some of the standard practices that have been adopted by many websites. In some instances, these standard practices have been used by some visitors (customers) because they do work. In general, you want your site to be effective for some visitors (customers) so that they can intuitively find the information they need. Visitors don't like to think about the information they need or think about what they need to do to accomplish a particular task (such as making a purchase). A number of measures can help your visitors (customers) to provide better experience, including your site's design, information architecture, navigation, functionality, accessibility and content, and so on.

Let's start with the design of your website. A recent study suggests that netizens can tell whether your site is attractive or uninteresting in one-twentieth seconds. If your site is poorly designed, your visitors can close it at the very first glance. It may seem boring, such as blue, underlined links, top and side menu bars, top logos, and so on, but these are designed to make your site more effective because visitors know what they should have.

Using a harmonious standard design on your website is just the beginning, and the site design also includes factors such as visibility and contrast. Can a visitor (customer) who visits your site for the first time easily find and interpret navigation, advertising, content, search, and so on? Making a website that's easy to read is much more useful than building a site that makes sure all the information is visible. You have to balance text and images and make sure that different parts of a Web page are clearly distinguishable. Consistency is often thought of as a narrow thought, but when he appears on your site, he is more like a savior, a map and a combination of maps, which makes your visitors feel comfortable on your site and are willing to stay.

Next let's look at the information structure of your site. This mainly involves how to organize the information in your website. If you have organized it into a more intelligent class, start with a wide range of topics and focus on small areas, your visitors (customers) will find the information they seek in the shortest possible time. If the content is built unreasonably, your visitors will encounter many obstacles and will not be able to find what they want, and they'll go to other sites to search.

Discuss the information architecture of the website and have to say navigation. From this point of view, the effective design of search engines is good for your visitors (customers). Arrange a more classified page, direct it to a more detailed topic, at least, you don't need more than two clicks to reach other pages from the homepage. Make your navigation system obvious. For example: Use site Map sitemap, Back button ("breadcrumbs"), set the switch label for the picture link, so that your visitors (customers) know where they are.

You may not understand the back button ("breadcrumbs"), which often appears at the top of the page to help visitors return to the previous page. This is how he works: The home page-> page-> pagination. Like the fairy bread crumbs in folklore, it makes the visitor (the customer) never get lost. Also, make sure that the fixed text for each of your links is well written so that visitors will know what they will see if they click on a link. Using your site's navigation system will no doubt make your site more efficient to operate.

What is the function of your website? How does your site work when a visitor clicks a link to submit a form or use a tool? Or does it just show that there is an error? What if a visitor (customer) uses Firefox or other non-Microsoft browsers? What if your visitors (customers) use an Apple or a UNIX based operating system? Is all the pictures can be downloaded smoothly? You need to think about these things and know that your visitors are not going to think about it. Remember! They don't think about these things, they just choose to browse other sites, and if you want them to stay, make sure everything on your site works according to your design.

The question about functionality is the availability of your site's resources, and having a full-featured website means that every program in the site is running according to the original design. There is a high availability website, which means that every resource of the website can be easily obtained. This is well worth considering if you expect to serve a number of disabled or defective people (for example, a blind person browsing the site with a special reader). For functionality and accessibility, you need to reduce coding errors as much as possible, check your links frequently to make sure they are not "paralyzed" (if there are problems to fix quickly), and make sure that the content of your site is visible and accessible in whatever browser Instead of asking your visitors (customers) to take some extra steps to get it done.

Useful content is more valuable than a useful design!

Now I'd like to talk about the availability of content. The question may seem strange, but his usefulness is beyond the imagination of any website builder. Does your headline design make your visitors know at a glance what they can get? For example, in a positive news story, "Leaders of the Middle East have signed a peace agreement with Israel", a title that is more descriptive than the "hope for peace in the Middle East".

The accuracy of your information also plays an important role in the usability of your site's content. If you release the news, you should be aware that untrue news will put you in a lawsuit, and that it will affect your credibility and reputation in your visitors (customers).

The quality of the site content is also important to your site. For example: Suppose you want to run a website where a major professor is making a birdcage, an effective approach would be to provide a list of required materials from the outset, step by step to teach the whole process, preferably with some advice (such as which paint to use, why), and some of the already completed pictures of the Birdcage better. Think about it, if you are a visitor (the customer) what you need and then have a targeted build on your site.

There are a lot of helpful suggestions for building websites now, but when you build a website, you have to be concerned that your site is really professional. Visitors (customers) simply don't believe in sites that seem to operate at low cost or are not professional at all-they don't buy products from people they don't believe in. Remember the beginning of the article I said the visitors (customers) how to quickly decide to browse or abandon your site? If your site is not badly built, then you have up to 7 seconds to convince your visitors that your site is professional and then reflect the importance and authority of your site.

This does not mean that your site must have expert design, but you must understand the difference between a professional website and an amateur website. Is your logo design professional or amateur? Is your color scheme elegant or uncoordinated? is the navigation of your site well defined? Does your picture use basic technology or high quality technology? Is your layout designed like a template, or is it designed so that your visitors know what they can get at the first glance? The quality of your site design does not directly affect the ranking of the site in the search engine, but he has a huge impact on your visitors (customers)!

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